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Investing is risky. You might not know what you'll earn, it could be hard to sell, you might own less, unexpected things can happen, and you could lose all your money.
FinSpark
FinSpark is a subscription-based financial education platform with the aim of making financial literacy accessible to everyone. Through their skillfully crafted content, FinSpark has successfully gained 100k users and is ready to make the move into paid knowledge subscription.
FinSpark is a subscription-based financial education platform with the aim of making financial literacy accessible to everyone. Through their skillfully crafted content, FinSpark has successfully gained 100k users and is ready to make the move into paid knowledge subscription.
MIN INVESTMENT
RM 520
MIN TARGET
RM 445,000
MAX TARGET
RM 2,000,000
SHARE TYPE
Ordinary Shares
SHARE PRICE
RM 130
VALUATION
RM 14,900,000
FinSpark is one of the most promising financial content providers among Malaysia's youth, offering access to their financial education library, which includes videos, articles and libraries. FinSpark believes that financial education and planning should be made available to everyone. FinSpark has always focused on quality, interactive and professional content to cater for local demand in Asia. Besides, FinSpark will provide quality and affordable financial planning and products to help people in achieving their financial goal. FinSpark made their start by providing finance knowledge and managed to successfully gain 100k followers in its first 6 months, and is ready to move into the realm of paid content subscription.
By implementing the models of the "Sharing Economy" with "Paid Knowledge", FinSpark will be able to price their service at 95% lower than most of the market content providers while simultaneously providing wide range of finance knowledge to public.
By lowering the entry barrier of personal finance management, FinSpark has come out with its slogan of “Now Everyone Can Invest”.
According to studies, Millennials make up the largest population of consumers in Malaysia and have high spending power. However, studies also show that Millennials have poor financial health as they often spend beyond their means due to their impulse-buying behaviour and lower financial literacy level.
The lack of financial literacy of younger generation has been increasingly alarming and it will result in more serious financial concern. Although 64% of working millennials save a portion of their income every month, they do not have the financial knowledge to manage it effectively or the saving is only focused on short-term goal. In order to have instant gratification, 40% of Millennials agreed that they spend more than they can afford and 47% of them are engaged in expensive credit card borrowing.
Moreover, it is hard for Millennials to improve their financial literacy on their own as there is limited financial educators, books and platforms that are affordable, accessible and interactive. Traditional financial advisors, planner and investment consultants in the market has failed to acquire the attention and trust of Millennials, result to most of the Millennials are skeptical of the professionalism of financial advisors and planners.
Enter FinSpark, a subscription-based financial knowledge content provider and online community for those wanting to expand their financial know-how. By offering access to their continuously expanding financial education library, which includes videos, articles and libraries, FinSpark introduces the solution to the lack of affordable and professional financial education resources impeding Millenials from reaching their financial goals.
In order to stand out from the growing crowd of content creators, FinSpark has developed a set of guidelines and strictly practice it in their content creation to achieve localisation and provide a user friendly experience. Inarguably, most Millennials spend their time looking for information online and this has always been the channel that FinSpark uses to reach Millennials.
Enjoy unlimited access to introductory & comprehensive and in-depth finance education library which includes past and new videos, articles and podcasts through subscription:
Content Subscription Model
There will be two subscription model available to FinSpark users: Basic Subscription plan at RM9/month and the Premium Subscription plan at RM399/year. Subscribers have access to our financial education library, which includes videos, articles and libraries. The library will be updated constantly with the latest financial topic or concerns in the region and well-known financial theory in the world.
Cost per customer, for production and marketing of content, is estimated at no more than 20% of revenue.
Brand Partnerships
Financial product providers pay package fees for brand association and the co-creation of content. Their brands and products will be available on our platform. FinSpark has a strict guideline on selecting partners to provide the best for our users.
Financial Advisor and Planning Service
There will be a team of board-certified financial advisors who are carefully selected to provide unbiased and personalised financial guidance to paid users. Moreover, the financial advisor may also design and strategise a plan based on your financial goal such as paying off debt, preparation for retirement and saving for major purchases.
FinSpark's main target market is millennials, particularly those with low financial literacy.
Prior to its official launch, FinSpark had successfully captured 3% of the total potential market in Malaysia within the short span of 6 months.
The market opportunity is huge as statistics from Ministry of Finance Malaysia has clearly shown that more than 50% of millennials are not confident in their financial literacy and most of them are still unfamiliar with the service a financial advisor can provide. Besides, the lifetime value of a millennials is longer and with FinSpark’s dedicated service, FinSpark can be a lifetime financial partner for millennials.
We believe financial literacy is for everyone and that subscription-based models are the most affordable business model for users. As we develop long term relationships with users, the cost of development and production can be much lower than traditional education provider.
SHORT TERM
MEDIUM TERM
LONG TERM
Our Valuation
The fund allocation breakdown is as follows:
Technology - Development & Launch of FinSpark Content Product (Subscription Base)
Development of a whole new platform out from social media that contains video contents together with webpage tools. By providing on page free content, users can be attracted and convert to paid users. In the end, evolve to subscription content platform.
Working Capital - Form a larger team
Our team has been always small but when comes to more users, a larger and more efficient team is a must. New team will be mainly consists of development technician, content provider and video producer.
Operation
Talent resources and operations for new business set up: Engaging more content provider to grow our community, local content and consequently, drive sales. Basic operation of a new company.
Strengthen Sales, Marketing & Convert Customer Base
Customer Acquisition & Retention Strategies: New funds will help us engage in stronger marketing initiatives and efforts converting from social media, which has been accumulated up to 115k followers.
Co-Founder & Chief Executive Officer
Co-Founder & Chief Finance Officer
Co-Founder & Chief Marketing Officer
An earlier version of this deal page stated Spark Liang as a ‘Registered Financial Advisor in Malaysia’. Spark’s biography has since been corrected to ‘Registered Financial Planner (RFP) with the Malaysian Financial Planning Council.’
FinSpark Sdn Bhd, a private limited company incorporated in Malaysia
FinSpark is a subscription-based financial education platform with the aim of making financial literacy accessible to everyone. Through their skillfully crafted content, FinSpark has successfully gained 100k users and is ready to make the move into paid knowledge subscription.
Ordinary Shares
10 days
The Issuer intends to raise up to RM 2,000,000 in this fundraising exercise.
RM 445,000
RM 2,000,000
RM 130 per share
3,449 shares
15,385 shares
RM 520
Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.
FinSpark Sdn Bhd intends to further raise capital funding in the future for further capital development and expansion of the company, prior to its planned Initial Public Offering of shares in the future.
The quantum and timing for this have yet to be decided and subjected to the approval of the Board of Directors and shareholders of the company.
The Company will provide option to repurchase the share from the investors at a minimum 200% increased rate from the original purchase price.
The capital fund raising activity is referred to as Pre Series A Investment in this document.
The proceeds will be used for Market Expansion, Sales&Marketing, Technology, Content & Operations. The funds will be transferred to the Issuer upon the Closing Date. A total of RM34,100 from the proceeds will be used to repay the Amount Owed to Directors
14 working days after the end of the Fundraising Period
A subscription agreement between the Investors and Finspark Sdn Bhd is currently contemplated.
However, depending on the number of investors and the size of the funds raised, the above contemplated structure is subject to review and if required or necessary, the structure may be amended by the Issuer and the ECF Platform.
The information, calculations and remarks expressed herein on this term sheet or any other parts of the platform are based on information provided, disclosed and presented by Finspark Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaim responsibility for the accuracy, completeness and/or validity of these information, hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following :
Should the Investor require more information or clarification, they can do so by contacting FinSpark Sdn Bhd directly at investor-relations@finspark.com.
(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period
(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007
(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
Investment Amount: RM 1,000
Reward(s)
Investment Amount: RM 10,000
Reward(s)
Investment Amount: RM 250,000
Reward(s)
*Terms & Conditions apply
FinSpark 3-Year Financial Projection
FinSpark 3-Year Financial Projection
FinSpark Financial Summary
FinSpark Financial Summary
Info Memo (Chinese)
Info Memo (Chinese)
FinSpark Pitch Deck
FinSpark Pitch Deck
Info Memo (English)
Info Memo (English)
Cap Table (FinSpark Sdn Bhd)
Cap Table (FinSpark Sdn Bhd)
Pitch Deck (Chinese)
Pitch Deck (Chinese)
Info Memo (Chinese)
Info Memo (Chinese)
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Development Progress
Progress to date:
February 2018
March 2018
April 2018
May 2018
June 2018
July 2018
August 2018
RM 1,500,000
of RM 445,000
Min Target
RM 445,000
Max Target
RM 2,000,000
Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversified portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.
PLEASE READ THE FULL RISK WARNING BEFORE DECIDING TO INVEST.
This page is approved as a financial promotion by ATA PLUS Sdn. Bhd., which is authorized and regulated by the Security Commission of Malaysia. Deals that are up for investment are only offered to members of ata-plus.com on the basis of information provided by the companies concerned. ATA PLUS takes no responsibility for this information or for any recommendations or opinions made by the companies. For further information on this, please read our Term of Use.
RM 1,500,000
of RM 445,000
Min Target
RM 445,000
Max Target
RM 2,000,000
Min Investment
RM 520