GoApe

GoApe is an AI-driven delivery platform that provides eco friendly sustainable solutions to the F&B world by using electric bikes, resulting in cost-effective alternatives and reduction of CO2 emission.

Campaign Closed RM 2,909 raised

1% of target	0 days left
Investors	1
Min Target	RM 450,000
Max Target	RM 3,000,000

Introduction

In our multi-cultural Malaysia, our Food & Beverage sector brings in annual growth of 7.6%. In view of this booming F&B sector, there comes the opportunity for online delivery. Changes in city consumers lifestyle that focuses on convenience has led to this rapid growth of online delivery market.

Major online delivery platforms such as Food Panda and Grab dominate the online delivery market. Other players such as Dah Makan, Deliver Eat and others joins the market contributing to the revenue of USD$91 million in 2018 with 3.1 million users.

What We Do

The Challenge

Our study has shown that the issues discovered in the F&B industry can be divided into two categories: the conventional restaurants and online delivery platform. In the conventional restaurant, food pricing depends heavily on the pricing for raw ingredients. The exploitation in the farmers market leads to increment on raw materials and this is not beneficial to the farmers, thus affecting restaurants operation in terms of costing and consumers at large as they now have to pay more to get their food.

In the realm of delivery platform, the first thing that came to mind is customer satisfaction. Many F&B outlet and online delivery platform losses customers due to long queue and waiting time. Dissatisfactions and disappointment are two major factors leading to the failure of an online delivery platform. Secondary issue that affects online delivery platform is reasonable pricing. The exorbitant pricing of food displayed on the platform deters customers from placing order.

Below charts all major challenges faced in both the F&B industry and online delivery platform.

Too many restaurants
Bad food quality
Difficult to secure parking
Hot/Rainy weather
Costly raw material

Long queue at restaurant
Over-crowded at restaurant
Inconvenience (logistics & location)
Lack of time

According to a report on Malaysia Online Food Delivery Market, ease of use and on-time delivery are the most important criteria in online delivery platforms achieving consumer satisfaction. The food delivery service is always late and unreliable. In the graph below, you will find the current comments on food delivery platform from customers.

No	Food Delivery Platform	Comments	Reasons
1	foodpanda	Late deliveries and cancellation of orders	Weather, delay in payment processing, overwhelming of order
2	GrabFood	Late deliveries	Delivery rescheduling due to heavy downpour, multiple food orders

^{Sourced from:

1. http://www.rojakdaily.com/lifestyle/article/3846/we-try-to-find-out-why-the-food-delivery-service-in-malaysia-is-so-horrible

2. https://www.ecinsider.my/2018/02/food-delivery-companies-malaysia.html}

As shown above, Malaysians are dissatisfied with the online delivery service providers as they could not keep up with the orders and their systems are flawed.

There are more F&B establishments today compared to 10 years ago. The growth rate is between 7-10%^[5]. On Malaysian government website, there is a total of 167,490 establishments operated in F&B services in 2017 as compared to 130,570 establishments in 2010^[6]. By taking 5.1% growth rate as a base for calculation, there should be around 180,000 establishments in the F&B industry to date. So, why aren’t these outlets start online delivery services? They all face the same problem as follows:

Complication and lack of cost in setting up online delivery platform

High rider fees

High commission fees from existing online delivery platforms

Lack of riders

At this point, there are at least 70 percent of conventional restaurants that has not explored online delivery services.

Our Solution

Advantages of using GoApe:

Guaranteed Delivery Time using our in-house built GoApe app and website

User friendly app with interactive app

Reasonable pricing for food and beverage

Available delivery hours from 7am to 3am

Reducing CO2 emissions

Reduce food pricing by helping farmers to direct supply to restaurants

By using upgraded and well-researched data, GoApe app provides good food quality at a reasonable pricing with a user interactive interface. How does the app works? Customer places order on GoApe app, GoApe processes their order using advanced technology analytics, directs the orders to GoApe's nearest onsite delivery staff to fulfil the orders using zero-pollution and low-noise electric bikes. We target our order-to-delivery time gap to be less than 15mins. GoApe app is also able to recommend quality and affordable F&B to our customers, including hidden F&B gems out there.

In GoApe, back-end data analytics and artificial intelligence (AI) capabilities created by GoApe teams aims to develop meaningful insights from the customers' data to better reach out to existing and new customers, as well improving operational effectiveness and efficiency that is estimated to cut OPEX by at least 20% as compared to conventional delivery platforms.

Why Are We Different

In-house customised built app

GoApe owns the app’s copyright and trademark

Guaranteed delivery time

GoApe guarantees delivery time using GoApe’s customised system and technology.

Reasonable pricing

GoApe does not mark-up pricing in the restaurant

Shorter waiting time

More orders delivered using GoApe system in shorter time frame

Electric-bike

Electric bike saves cost and resolves issue on lack of riders

Up the food value chain

Helps to reduce bureaucracy among farmers and help reduce food price in restaurants

Our Revenue Model

No	Business Model	Price	Target Market
B2C	F&B Online Delivery Platform	From RM5 onwards	Klang Valley, Penang, Johor Bahru
B2B	Merchant Engagement	Commission-based	Merchants in Klang Valley, Penang, Johor Bahru
B2B	Farmers Engagement	Processing Fees	Farmers in urban Selangor and Wilayah Persekutuan

Our Market Opportunity

Food delivery market size in Malaysia is one of the fastest growing sectors in the market with it growing to annual revenue of USD$956 million by year 2020. In addition to that, a study done by Chua, Adeline & Harn, Phaik & Khatibi, Ali & Ismail, Hishamuddin, the main reason why people shop online is due to convenience and time saving at 78 percent, while pricing and selection falls into second spot at 51 percent and 43 percent respectively for the reason of shopping online .

A more conservative calculation from Statista’s online delivery report revealed that the revenue for the existing online delivery market in Malaysia for 2018 has hit USD$91 million with 3.1 million users with annual growth of 39.6 percent . By taking this growth, in less than 5 years, the revenue is expected to grow to USD$254 million by year 2023.

From the statistics provided by the Malaysian government, last year, there are a total of 15.3 million online shoppers in Malaysia. Malaysian government is committed to promote e-commerce and GoApe platform is right on dot with the government’s initiative.

In 2018, the online delivery services hits 3.1 million users. By taking the number of online shoppers in Malaysia, of which is 16.53 million, there is still plenty of room for online delivery services to grow with 10.33 millions of online users untapped. This is a huge market segment that has a lot of potential to grow.

Our Strategy

Our Achievements

TImeline

Indicative Usage of Funds

Technology

50 percent of the funds will be used to develop and expand the app technology.

Working Capital

30 percent of the funds will be used for the operations of the team.

Marketing

20 percent of the funds will be used for branding, marketing and publicity purposes.

The Team

Sherly Tan

Co-Founder & CEO

Dexter Tan

Co-Founder & CMO

Dato' Galdvin Chang

Merchant Liaison Director

Dato' Sri Simon Loi

App Development Director

Term Sheet

Issuer: Gowlat Delivery Sdn Bhd, a private limited company incorporated in Malaysia

Type of Equity: Ordinary Shares

Fund Raising Period: 90 days

Pre Money Valuation: RM20,000,000

Minimum Fundraising Target: RM 450,000

Maximum Fundraising Target: RM 3,000,000

Price per Share: RM 181.82

Minimum Equity Offered: 2.2%

Maximum Equity Offered: 13.0%

Minimum Shares Offered: 2,475

Maximum Shares Offered: 16,500

Minimum Investment Amount: RM 2,909

Rewards: Gold Tier (For investment amount RM5,000 or more)

Investment Amount

RM5,000

Reward(s)

1 year free delivery fees, F&B voucher – RM500

Diamond Tier (For investment amount RM10,000 or more)

Investment Amount

RM10,000

Reward(s)

2 years free delivery fees, F&B voucher – RM1,000

Platinum Tier (for investment amount RM25,000 or more)

Investment Amount

RM25,000

Reward(s)

3 years free delivery fees, F&B voucher – RM2,000

Impact on Shareholding Structure Upon Completion of the Offering: Test

A test

Investor Eligibility: Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.

Pre Emptive Rights

Type of Shares

Information: Issuer to provide additional information upon request

Closing Period: 14 working days after the end of the Fundraising Period.

Use of Proceeds: Funds will be used for online and offline marketing, technology upgrade and maintenance, research and development, phase 2 expansion and operations.

Subscription Procedure: An Investment Agreement to subscribe ordinary shares and subject to review if required or necessary, the procedure may be amended by the Issuer and the ECF Platform.

Disclaimer: The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by Gowlat Delivery Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following :
The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts.
The financial forecasts and projections have been prepared by the issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.
THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission.
Should the Investor require more information, they can do so by contacting Gowlat Delivery Sdn Bhd directly at [email protected] or by clicking on the ‘CONTACT’ button on the Deals Page.

Disclosure: This issuer is referred by a 3rd party which is . Ata Plus is not associated or related to the issuer and the referral party.

Disclaimer by Securities Commission

(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period

(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007

(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Issuer	Gowlat Delivery Sdn Bhd
Type of Equity	Ordinary Shares
Fund Raising Period	90 days
Pre Money Valuation	RM20,000,000
Minimum Fundraising Target	RM 450,000
Maximum Fundraising Target	RM 3,000,000
Price per Share	RM 181.82
Minimum Equity Offered	2.2%
Maximum Equity Offered	13.0%
Minimum Shares Offered	2,475
Maximum Shares Offered	16,500
Minimum Investment Amount	RM 2,909
Rewards	Gold Tier (For investment amount RM5,000 or more) Investment Amount RM5,000 Reward(s) 1 year free delivery fees, F&B voucher – RM500 Diamond Tier (For investment amount RM10,000 or more) Investment Amount RM10,000 Reward(s) 2 years free delivery fees, F&B voucher – RM1,000 Platinum Tier (for investment amount RM25,000 or more) Investment Amount RM25,000 Reward(s) 3 years free delivery fees, F&B voucher – RM2,000
Investor Eligibility	Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.
Information	Issuer to provide additional information upon request
Information	Commit a 12% dividend payout policy annually; distributed after exercise period of 3 years and after profitability.
Closing Period	14 working days after the end of the Fundraising Period.
Use of Proceeds	Funds will be used for online and offline marketing, technology upgrade and maintenance, research and development, phase 2 expansion and operations.
Subscription Procedure	An Investment Agreement to subscribe ordinary shares and subject to review if required or necessary, the procedure may be amended by the Issuer and the ECF Platform.
Disclaimer	The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by Gowlat Delivery Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following : The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts. The financial forecasts and projections have been prepared by the issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness. THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission. Should the Investor require more information, they can do so by contacting Gowlat Delivery Sdn Bhd directly at [email protected] or by clicking on the ‘CONTACT’ button on the Deals Page.
Disclaimer by Securities Commission	(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period (ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007 (iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Risk Disclaimer

Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversiﬁed portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.

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