Introduction

Kitamen started as a small community place for gamers to gather passionate gamers and eSports enthusiasts to connect with each other. With the tremendous growth in the reception of eSports in Malaysia, Kitamen has ventured into the event ecosystem to position itself as a lifestyle eSports brand and since then, has been working with global brands as a pathway to the elusive gamer community, and acts as a vehicle for brands to connect with an exclusive user segment.

As of today, Kitamen has 17 Licensed eSports Dojo’s nationwide with a growing community of 90,000 members and counting.

eSports is competitive gaming. Competitive gaming and organized tournaments have been around for decades. However, major innovations in the space over the past few years, such as streaming platforms, have enabled the space to see an explosion in viewership and interest. To give some perspective, during one match of the 2017 League of Legends World Championships, views peaked over 106m unique viewers at one time – more than the total number of unique viewers of the 2016 Olympics Opening Ceremony which was 30m viewers.

And this is just the beginning; Kitamen wants eSports to be mainstream and making it accessible to more than 14,000,000 gamers nationwide.

 

14,000,000

Ready Gamers in Malaysia

$586.7M

Total Revenue 2016

 

What We Do

The Challenge

The importance and potential of eSports is greatly underexposed especially with the lack of eSports centres that house the facilities to provide the exposure and education to the industry. Centres that currently exist still promote the negativity stigma of video gaming among parents. It is difficult to consider this a healthy industry when the majority does not know the existence of eSports, and this greatly affects the drive that needed to grow the industry.

Our Solution

 

 

 

TO BUILD A DEDICATED SPACE FOR GAMERS OF ALL LEVELS TO GATHER

Gaming industries have evolved tremendously alongside the boom of social media. In order to expose, educate and embrace eSports, the foundation needs to be built first. Kitamen creates a space where all gamers gather, pitch new ideas and create content which can be readily shared and distributed digitally to the world.

Why Are We Different

 

Complete variety of titles

Access to every esports titles and video games titles, updated monthly.

 

 

Unlocking potential

We educate, groom and unlock the grassroots potential talents

 

 

Maximum performance

Access to world class Esports-ready hardware’s for maximum performance.

 

 

Plethora of gameware

Access to plethora of hardware’s, which comprises from consoles, to PC, equipped with latest tech available in the market.

 

 

Community event space

Access to our event space, where community events can be conducted weekly absolutely for free. For the community, by the community.

 

 

Unique user ranking

Unique users ranking system synced throughout the nation for the competitive edge.

 

Our Revenue Model

From Physical, Semi-Physical to Digital

EPICENTER SPACE

PROFIT MARGIN

 

 

Epicenter (Flagship eSports Dojo)

Day-to-day revenue from subscription members/walk-in customers with facilities ranging from standard Dojo space, private training rooms, cafes, racing pods and Dojo Rings - each with its own unique features.

 

 

CONTENT AND BEYOND

PROFIT MARGIN

eSports Arena (Event Space)

A space to activate any activity related to eSports and casual activities with the approach of embracing digital technology to make events accessible to global audiences at an affordable cost. Aiming to capture the community, corporate, and government sectors to host events.

 

Dojo Licensing / Franchising

Brand licensing for eSports Dojo under the Kitamen banner. This will enable more technopreneurs to embark on eSports entrepreneurship nationwide while increasing the market share visibility of Kitamen.

 

Brand Partnerships & Sponsorships

With current partnerships and support form global brands, Kitamen will enlarge the library with new brands and increasing our annual revenue in terms of activation, sponsorship and advertisements through our Kitamen platforms.

 

eSports Event Management & Consultation

From small to large scale esports, we cater and deliver sports anywhere, anytime, locally and Internationally.

 

 

Our Market Opportunity

New generation of gamers will never stop growing

Main target market is the gamers and millennials. Malaysia has 14,000,000 numbers of gamers (passive & active) and all we need is 1% out of that total numbers to start of with.

Gamers, regardless of age, gender and religion, will embark into eSports once its reach its maturity level, harnessing and acquiring them at the grassroots level where Kitamen comes in.

PC/laptop gamers, 42% are female, with women aged between 21-35 accounting for 19% of the group. Almost 40% of Malaysia’s gamers are playing on all three platforms –  console, PC/laptop, and mobile.

Our Strategy

 

 

 

SHORT TERM

• To obtain Franchise License (KPNKK) by 2018 for physical scaling
• Secure long term deal with at existing and future Endemic Brands
• 1 Franchised Outlets in Each State by end 2018
• 100 Licensed Merchandised Produced (Branding)
• Flagship Dojo in Central, Eastern, Northern, Southern, Sarawak Region
• 1st Digital Content is produced to pilot the digital ecosystem - Esports Series

MEDIUM TERM

• Physical and digital contents expanding Out to SEA Region & Beyond – Priority Bangkok & Jakarta
• National Scale Programs & Events
• Key Player in Esports (ASEAN) (Esports in High Growth State)
• Monetization through via esports digital content distributed globally

LONG TERM

Open to acquisition or Joint Venture opportunity with global esports company or entertainment company.

Growing the Ecosystem

 

 

Our Achievements

Building Trust and Real Result matters

Kitamen managing to secure trust and preliminary partnership/sponsors with global brands is the measurement tool to benchmark our capability.

 

Indicative Usage of Funds

Branding & Marketing

Signing on influencers and targeting online & offline ads to gain greater brand presence and increase our market share.

 

Technology

Integrated database system for global use, tournaments & online portals towards in line with our values of digitalization.

 

Working Capital

Expansion to create, enhance and engage talent to achieve the goals set.

 

Physical Expansion

Opening Kitamen's flagship Dojo - purchasing equipment & assets to start activating the Kitamen Ecosystem.