Pasar App

Pasar App’s mission is simple: deliver the freshness of the pasar (wet market) right to your doorstep. With over 80 merchants signed on and just under 14,000 downloads of our app, it’s time to revitalise the business!

Campaign Closed RM 600 raised

0% of target	0 days left
Investors	1
Min Target	RM 300,000
Max Target	RM 700,020

Introduction

Pasar App’s vision is to be the largest multi-pasar delivery platform servicing key market centres in Malaysia and neighbouring Asian countries. We strive to bring convenience for the user in purchasing fresh goods and create value for the pasar merchants that partner with us. With problems in parking, uncomfortable surroundings and time consumption, Pasar App makes it easy and convenient to purchase these fresh goods.

With just under 14,000 downloads and more than 80 merchants signed on from 7 different pasars, it is time to restart the business. We have been featured in Digital News Asia, BFM 89.9, the Star SME BIZ and Nona on TV3. Time has been taken out to relook at the business plan with a focused strategy and a focused marketing approach.

What We Do

The Challenge

Although going to the pasars (wet markets) to buy fresh groceries is an experience; going to the pasar regularly to buy fresh groceries can be a daunting task because of:

Limited Parking: Parking is limited unless one is there bright and early. Getting to the Pasar late also means fresh products may run out.

Uncomfortable surroundings: Pasars are hot and uncomfortable and may be subject to the weather. Limited space also means being cramped with many people.

Time consumption: In this day and age people struggle to find time balancing family and work, let alone going grocery shopping and searching for fresh groceries.

Expensive: Purchasing groceries at hyper or supermarkets means paying parking fees and paying higher grocery prices. Although there are some grocery delivery services out there, they are buying from the same hyper or super markets that command a higher price.

Our Solution

Customers are able to go onto Pasar App and look for their favourite merchants in their closest pasars. From there, they can buy the products from multiple merchants and have it delivered by our riders to their doorstep.

For those that are unsure of the merchants in their nearest pasar, they can search the app via product listings, such as fish, chicken, vegetable etc.

In addition, there is a 'Fulfilled by Pasar' section that users can use for items not available in their specific pasar.

Using the app means:

Saving time: Users are free to utilise their time as we do the buying and delivery for them.
Saving money: money is saved as there is no need for parking and the prices of the produce are not as high as those of hyper or supermarkets.
Comfort: we go to the pasar for the user; they can stay in the comfort of their own home or office.

Starting with Pasar Taman Tun Dr Ismail, Pasar App will be a multi pasar platform that facilitates easy buying of fresh groceries and assists local merchants to stay in business and expand their reach

Why Are We Different

Strong focus on the wet markets (pasars) only

More affordable as compared to other delivery services

Freshness of products

Community Focused - Pasar Points or Rewards will be used to redeem from businesses within the surrounding Pasar community

Our Revenue Model

Non-Subscription Model:

Type	Delivery Fee	Handling Fee	Mark-up	Average %
Merchants	RM 8	10%	0%	10% + RM 8 delivery
Fulfilled by Pasar*	RM 8	10%	30%	40% + RM 8 delivery

Subscription Model:

Type	Delivery Fee	Handling Fee	Mark-up	Average %
Merchants	RM 15 (per month)	10%	0%	10% per delivery + RM 15 per month
Fulfilled by Pasar*	RM 15 (per month)	10%	30%	40% per delivery + RM 15 per month

*Fulfilled by Pasar: These include items that cannot be found in the Pasar’s but at wholesale markets.

Advertising and promotions will be focused on communicating with women (mothers/ wives/ single women) as they are the main decision makers of the household when it comes to the purchasing of groceries.

Our Market Opportunity

Our focus is to target the Klang Valley, as the majority of online and app based usage is located here. Based on research conducted in 2018, the number of Malaysian households is at 5.8 million. Focusing on the state of Selangor itself, which includes the Klang Valley, the number shifts to 1.5 million. That is a lot of households, one that Pasar App by itself cannot satisfy. Therefore the aim is to just focus on the 1% in the Klang Valley: 15,000 households.

_{Information quoted and extrapolated from Khazanah Research Institute: The State of Households 2018 https://aseanup.com/market-analysis-malaysia/}

Our Strategy

Short Term

Focus on one pasar and its neighbourhood with a delivery radius to its surrounding areas. The focus will be TTDI pasar and its periphery neighbours.
Create a ‘play book’ in this one neighbourhood that can be replicated.
Focus on women/ housewives/ mothers within these neighbourhoods

Medium Term

Expand the ‘playbook’ to other areas, such as Pasar Jinjang, Jalan Othman.
Expand other delivery items beyond the Pasar, such as retail and pharmacies.
Increase marketing campaign and budget.

Long Term

Expand to other Asian countries. Main focus to be Indonesia as a trial country.
Bundle items on the Malaysian app via food recipes.
Develop a cashless system: Pasar coins and rewards.
Merge/ acquire/ get acquired by other online delivery businesses.

Our Achievements

We carried out an 8-month testing period (September 2017 to April 2018)

Merchant Acquisition

80 merchants in 7 pasars signed up

- TTDI, Jalan Othman, Jinjang, Dato Keramat, Taman Muda, Sungei Besi and OUG

Customer Acquisition

Indicative Usage of Funds

Operations and staff acquisitions:

Hire the right team that consists of the rider team, logistics manager and customer service team. The focus is to keep the team lean for now.

Marketing activities:

There has been minimal above the line marketing activities. The focus of the funding is to ramp it up. The strategic focus is to target women.

Enhancement and update of the system:

Although the app has been fully developed, there will be updates and tweaking for the relaunch.

The Team

Tunku Eddy Nasruan Adil Tunku Mudzaffar

Director and Co-Founder

Tunku Danny Nasaifuddin Tunku Mudzaffar

Director

Shane Ling

Chief Technology Officer

Term Sheet

Issuer: Logasia Sdn Bhd, a private limited company incorporated in Malaysia

Type of Equity: Ordinary Shares

Fund Raising Period: 90 days

Pre Money Valuation: RM3,000,000

Minimum Fundraising Target: RM 300,000

Maximum Fundraising Target: RM 700,020

Price per Share: RM 30.00

Minimum Equity Offered: 9.09%

Maximum Equity Offered: 18.92%

Minimum Shares Offered: 10000

Maximum Shares Offered: 23334

Minimum Investment Amount: RM 600

Rewards: Tier 1

Investment Amount

RM6,000

Reward(s)

200 shares (RM 6,000) to 399 shares: 6 months free delivery

Tier 2

Investment Amount

RM12,000

Reward(s)

400 shares (RM 12,000) and above: 6 months free delivery and rewards for F&B outlets in the TTDI Area

Impact on Shareholding Structure Upon Completion of the Offering

Investor Eligibility: Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.`

Pre Emptive Rights

Type of Shares

Information: Issuer to provide additional information upon request

Closing Period: 14 working days after the end of the Fundraising Period.

Use of Proceeds: The proceeds will be used for operations and staff acquisitions, marketing activities, and technology enhancement and update of the system

Subscription Procedure: A Shareholder agreement to subscribe ordinary shares and subject to review if required or necessary, the procedure may be amended by the Issuer and the ECF Platform.

Disclaimer

The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the Issuer, Logasia Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following :

The financial information listed on the Deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts.

The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.

THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission.

Should the Investor require more information, they can do so by contacting Logasia Sdn Bhd directly at [email protected] or by clicking on the ‘CONTACT’ button available on the Deal Page.

Disclosure: This issuer is referred by a 3rd party which is . Ata Plus is not associated or related to the issuer and the referral party.

Disclaimer by Securities Commission

(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period

(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007

(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Issuer	Logasia Sdn Bhd
Type of Equity	Ordinary Shares
Fund Raising Period	90 days
Pre Money Valuation	RM3,000,000
Minimum Fundraising Target	RM 300,000
Maximum Fundraising Target	RM 700,020
Price per Share	RM 30.00
Minimum Equity Offered	9.09%
Maximum Equity Offered	18.92%
Minimum Shares Offered	10000
Maximum Shares Offered	23334
Minimum Investment Amount	RM 600
Rewards	Tier 1 Investment Amount RM6,000 Reward(s) 200 shares (RM 6,000) to 399 shares: 6 months free delivery Tier 2 Investment Amount RM12,000 Reward(s) 400 shares (RM 12,000) and above: 6 months free delivery and rewards for F&B outlets in the TTDI Area
Investor Eligibility	Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.`
Information	Issuer to provide additional information upon request
Closing Period	14 working days after the end of the Fundraising Period.
Use of Proceeds	The proceeds will be used for operations and staff acquisitions, marketing activities, and technology enhancement and update of the system
Subscription Procedure	A Shareholder agreement to subscribe ordinary shares and subject to review if required or necessary, the procedure may be amended by the Issuer and the ECF Platform.
Disclaimer	The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the Issuer, Logasia Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following : The financial information listed on the Deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts. The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness. THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission. Should the Investor require more information, they can do so by contacting Logasia Sdn Bhd directly at [email protected] or by clicking on the ‘CONTACT’ button available on the Deal Page.
Disclaimer by Securities Commission	(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period (ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007 (iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

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