# ATA PLUS

> ATA PLUS is one of Malaysia's leading Equity Crowdfunding (ECF) platforms, a Registered Recognised Market Operator (RMO) with the Securities Commission Malaysia (SC) since June 2015. The platform connects high-growth startups and SMEs seeking capital with retail, angel, sophisticated, and institutional investors. Companies can raise up to RM 20 million over their lifetime through ECF, and qualifying investors enjoy a 50% tax exemption on ECF investments made between 1 January 2021 and 31 December 2026.

https://www.ata-plus.com

## For investors looking to invest in startups or SMEs

ATA PLUS is for individuals and institutions seeking to invest in early-stage and growth-stage Malaysian companies across sectors including fintech, property, green energy, health & science, agriculture, and social enterprise. Minimum investment starts from MYR 100. Retail investors can invest up to RM 5,000 per issuer and RM 50,000 per 12-month period; angel and sophisticated investors have higher limits per SC guidelines. The Malaysia Co-Investment Fund (MyCIF), administered by the SC, co-invests alongside private investors on eligible deals.

- [Live and past deals](https://www.ata-plus.com/discover): Browse current and closed equity crowdfunding campaigns
- [FAR Capital Sdn Bhd](https://www.ata-plus.com/deals/far-capital-sdn-bhd): The largest ECF raise in Malaysia, hosted on ATA PLUS — a property investment consultancy that uses data to match buyers with the right properties across Malaysia and ASEAN
- [Investor FAQs](https://www.ata-plus.com/becoming-an-investor): Investment limits, risks, tax incentives, and how ECF works
- [Skolafund exit story](https://fintechnews.my/21698/crowdfunding-malaysia/ataplus-sees-first-successful-equity-crowdfunding-exit-with-skolafund/): Malaysia's first ECF exit, returning 10% to ATA PLUS investors

## For businesses, startups, and entrepreneurs seeking funding

ATA PLUS is for Malaysian-incorporated startups and SMEs (including social enterprises) seeking growth capital, working capital, or expansion funding as an alternative to bank loans, angel investors, or traditional venture capital. Companies can raise up to RM 20 million over their lifetime via ECF, with eligible deals receiving co-investment from MyCIF. Note: SC regulations prohibit raising on more than one ECF platform simultaneously.

- [How to raise funds](https://www.ata-plus.com/becoming-an-issuer): Eligibility, fundraising limits, and the listing process
- [Submit your business](https://www.ata-plus.com/dashboard/business): Apply to be screened and listed for an ECF campaign

## Regulation and trust

- [Securities Commission Malaysia — list of recognised ECF operators](https://www.sc.com.my/regulation/recognised-market-operators)
- [MyCIF — Malaysia Co-Investment Fund](https://www.sc.com.my/mycif)

## Platform Pages

- [Home](https://www.ata-plus.com/): ATA PLUS homepage — discover investment opportunities in Malaysian startups and SMEs
- [Discover Deals](https://www.ata-plus.com/discover): Browse all active and past equity crowdfunding campaigns on ATA PLUS
- [Becoming an Investor](https://www.ata-plus.com/becoming-an-investor): Investment limits, risks, 50% tax exemption, MyCIF co-investment, and how ECF works in Malaysia
- [Becoming an Issuer](https://www.ata-plus.com/becoming-an-issuer): Eligibility requirements, fundraising limits (up to RM 20 million), and the step-by-step listing process
- [Our Story](https://www.ata-plus.com/our-story): History and mission of ATA PLUS — registered ECF operator with SC Malaysia since June 2015
- [Contact Us](https://www.ata-plus.com/contact): Get in touch with the ATA PLUS team
- [FAQs](https://www.ata-plus.com/faqs): Frequently asked questions about investing, raising capital, and the ATA PLUS platform
- [Due Diligence](https://www.ata-plus.com/due-diligence): How ATA PLUS evaluates and verifies campaigns before listing them on the platform
- [Knowledge Hub](https://www.ata-plus.com/knowledge-hub): Educational resources — articles, guides, and ebooks for investors and issuers
- [ECF Guide](https://www.ata-plus.com/knowledge-hub/guide): Complete guide to equity crowdfunding in Malaysia — how it works, rules, and tips
- [Blog](https://www.ata-plus.com/blog): Insights, startup stories, ECF tips, and community updates from ATA PLUS
- [Press Releases](https://www.ata-plus.com/press-releases): Official press releases and media announcements from ATA PLUS
- [Latest News](https://www.ata-plus.com/latest-news): News, milestones, and updates from ATA PLUS and its portfolio companies

## Legal

- [Terms of Use](https://www.ata-plus.com/legal?tab=terms): Terms and conditions for using the ATA PLUS platform
- [Risk Warning](https://www.ata-plus.com/legal?tab=risk): Important risk warnings for equity crowdfunding investors
- [Guidelines & Eligibility](https://www.ata-plus.com/legal?tab=guidelines): Investor eligibility guidelines and platform rules
- [Privacy Policy](https://www.ata-plus.com/legal?tab=privacy): How ATA PLUS collects, uses and protects your data
- [Service Agreement](https://www.ata-plus.com/serviceagreement): Service agreement between ATA PLUS and its users
- [LLP Agreement](https://www.ata-plus.com/llp-agreement): Limited liability partnership agreement details

## Past / Closed ECF Campaigns

- [Imagin3D KL Sdn Bhd](https://www.ata-plus.com/deals/imagin3d-kl-sdn-bhd): We serve SMEs who are looking for a creative way to hold conferences, seminars, dinners, product launches, or formal company events, by organizing events with over 2 million total audience since our establishment. Our virtual technology is especially designed for the new generation of minds who appreciate immersive experiences for all human senses.
- [WormingUp](https://www.ata-plus.com/deals/wormingup): FTA Broodstock Sdn Bhd (WormingUp) provide organic waste management services in the Kuching area. We specialise in breeding Black Soldier Fly (BSF) to deliver reliable and cost-effective solutions to our clients. With the rise of biotechnology and growing market demands, we have expanded our focus to supply high-quality BSF broodstock for various applications — including organic waste treatment, premium compost and fertiliser production, as well as sustainable protein sources. Our newly established facility in Asajaya will function as a BSF egg production centre, ensuring a consistent and high-standard supply of BSF eggs to meet customer needs.
- [Wiz Asia Sdn Bhd](https://www.ata-plus.com/deals/wizasia): Wiz.Asia is an AI-driven, cloud-based digital transformation platform designed to accelerate an organisation’s digital transition across various areas, including websites, HR systems, accounting systems, custom applications and more. Wiz.Asia is an official selected partner of Odoo, a global all-in-one business management software suite, used by 7mil companies worldwide. We empower businesses with an integrated ERP system and intelligent AI Agents, enabling them to streamline operations, boost efficiency, and unlock new levels of productivity through digital transformation. For further clarifications on the company’s business plan and financials, ask Mat, our Investors Relation Agent at: https://www.wiz.asia/im_livechat/support/7
- [PurelyB](https://www.ata-plus.com/deals/purelyb): PurelyB is Asia’s leading health and wellness online community portal that serves as the go-to-guide to leading a sustainable healthy lifestyle. They provide holistic wellness content on nutrition, fitness and mindfulness with a mission to transform people’s quality of health and life through online guided solutions created by the best health experts worldwide. PurelyB makes healthy living affordable and accessible for all, with customised solutions for Asian cultures and lifestyles.
- [Lewré](https://www.ata-plus.com/deals/lewre): Lewré is Asia’s leading bespoke footwear brand offering highly customised creations which feature glamorous designs and the attention to detail only offered by those at the height of luxury. Founded in 1997, Lewré has garnered international recognition for its commitment to excellence in design and as a pioneer in the footwear industry, going as far as being endorsed as Malaysia’s royal couturier and brand. Under the artistic direction of renowned designer, Dato' Lewré Lew, the brand aims to extend its flair for luxury beyond the footwear industry.
- [Mecapan](https://www.ata-plus.com/deals/mecapan): Mecapan is a solution for salon and beauty treatment providers, that will let all women to have an easy access for beauty, make scheduling appointments easier, and also will help countless business owners manage their bookings with a simple and easy-to-use application. Mecapan will let women of all ages find the right beauty service provider to match their schedule, needs, location and budget.
- [FinSpark](https://www.ata-plus.com/deals/finspark): FinSpark is a subscription-based financial education platform with the aim of making financial literacy accessible to everyone. Through their skillfully crafted content, FinSpark has successfully gained 100k users and is ready to make the move into paid knowledge subscription.
- [Fresh At Heart by The Fish Club](https://www.ata-plus.com/deals/fresh-at-heart): Fresh At Heart is an online-to-offline fresh food retail sales platform. We buy directly from the fresh food producers - primarily seafood from farms and fishermen - and deliver right to your doorstep!
- [Medical Opinion Asia](https://www.ata-plus.com/deals/medical-opinion-asia): Medical Opinion Asia (MOA) is an online platform providing medical second opinions to patients in the most efficient and easiest way possible. With their present team of 75 senior medical specialists, MOA aims to help everyone, from patients to insurance companies to corporate HR departments, in making medical decisions with confidence.
- [VendPays](https://www.ata-plus.com/deals/vendpays): VendPays, via their product vBarista, compresses premium cafe outlets into a 5-sqft. space, serving the finest of Italian bean-to-cup coffee and quality hot beverages round the clock. Within 12 months, they have deployed vBarista vending machines to 22 locations as well as secured a partnership with Caltex. VendPays is raising funds to expand their business and rapidly increase their fleet of machines across Malaysia.
- [MedPlanner](https://www.ata-plus.com/deals/medplanner): MedPlanner offers the first all-in-one clinical app to manage patients. A platform that facilitates collaboration across clinicians throughout the world to overcome problems faced by the current healthcare communication by using ground-breaking app to improve patient care.
- [Orlins Venture Group](https://www.ata-plus.com/deals/orlins-venture-group): Orlins Venture Group (OVG) is a marketing and distribution company for natural skincare and beauty products. Founded in 2016, Orlins has since introduced a range of products that are natural, selected halal-certified and affordable to consumers in Southeast Asia (SEA). Currently, Orlins carries three leading brands in SEA - De Leaf Thanaka, Carebeau and Dentamate; where it has distribution rights for Malaysia, Indonesia, Singapore and Philippines.
- [Borneo Waste Industries Sdn Bhd](https://www.ata-plus.com/deals/borneo-waste-industries-sdn-bhd): Borneo Waste Industries Sdn Bhd (BWI) is a waste management service provider based in Sabah, Malaysia. In April 2018, BWI executed a 30-year concession agreement to develop and operate the Integrated Waste Management Processing Plant (IWMPP) at the Kayu Madang Sanitary Landfill (KMSL), Sabah. BWI aims to recycle up to 90% of waste from the KMSL by processing up to 800 tonnes per day through environmentally sustainable technologies The ECF campaign is an opportunity to realise the value of this investment (or a portion thereof) through an offer for sale on a pro rata basis in a private placement exercise which is anticipated to occur within 12 months following the ECF campaign. The maximum target to be raised of RM2,999,986 for 6.7% equity in the company is based on a company valuation of RM42,023,516 for this ECF exercise. The company valuation based on a net present value of projected cashflows over the concession period is approximately RM100 million which values the 6.7% equity stake offered to ECF investors at RM6.7 million. In the event the offer for sale in the private private placement exercise does not materialise for whatever reason, investors will have the opportunity to participate in dividends which are expected to be declared in year 3 (or later) onwards of operations. The indicative return on investment based on a project free cash flow to the company is approximately 8 years. The project internal rate of return is approximately 29% based on company financial projections.
- [Fefifo](https://www.ata-plus.com/deals/fefifo): Fefifo (/fee-fai-fo/) is a technology-first Co-farming company, that focuses on empowering a new generation of progressive farmers in ASEAN by providing traditional smallholder farmers and young agriculture graduates with ready-to-farm spaces and technologies to kickstart a modern farming business.
- [Josens Projects](https://www.ata-plus.com/deals/josens-projects): Josens Projects Sdn Bhd (“Josens”) is a food technology company revolutionizing the food industry through the manufacture and supply of future superfoods with microalgae (globally recognised as the healthiest food source) as its core ingredient. Josens’ unique proprietary product, the ‘All 45 Essentials’ is a microalgae based powder which caters for all 45 food essentials required to sustain a healthy human life in just the right proportions.
- [GoApe](https://www.ata-plus.com/deals/goape): GoApe is an AI-driven delivery platform that provides eco friendly sustainable solutions to the F&B world by using electric bikes, resulting in cost-effective alternatives and reduction of CO2 emission.
- [SAGTEC Group](https://www.ata-plus.com/deals/sagtec-group): SAGTEC GROUP SDN BHD (SAG) is an Information Technology Company, focusing on Software Application and System development. SAG’s latest product, ‘Speed+’ is a Cloud-based POS system, catered to optimize orders and sales for F&B and retail businesses across Malaysia, and eventually South East Asia.
- [LTWG International Sdn Bhd](https://www.ata-plus.com/deals/ltwg-international): Go Mart aims to provide daily fresh goods and living necessities with convenience to customer within living radius. With the belief that digital-centered transformation will pioneer the next stop for the convenience store industry, Go Mart integrates with technology to provide daily fresh goods with consumers’ needs at the core of the new retail ecosystem.
- [Universe Academy & Consultancy](https://www.ata-plus.com/deals/universe-academy-consultancy): Universe Academy & Consultancy is real estate consultancy firm that helps customised investment planning for every individual real estate investors. We aim to assist 1,000 young adults in building a sustainable real estate investment portfolio with healthy cash flow, by delivering education, execution & tailor-made investment solutions by targeting Kuala Lumpur, then main cities in Malaysia and lastly, the entire Malaysia.
- [Wilstech](https://www.ata-plus.com/deals/wilstech): Wilstech is an award-winning IT Solutions provider with more than 20 years' combined IT experience and whose core focus is IT consultation and development of customized web and mobile applications for start-ups up to large corporations.
- [Pasar App](https://www.ata-plus.com/deals/pasar-app): Pasar App’s mission is simple: deliver the freshness of the pasar (wet market) right to your doorstep. With over 80 merchants signed on and just under 14,000 downloads of our app, it’s time to revitalise the business!
- [Invent 360](https://www.ata-plus.com/deals/invent-360): As a company specializes in event & marketing, we aim to combine technology & personalized experience in delivering an unforgettable, out-of-the-box concept to reality.
- [START](https://www.ata-plus.com/deals/start): START is a venture builder powered by TBWA, one of Fast Company’s Most Innovative Companies of 2020. We design, build, and grow a portfolio of businesses with brand at the forefront.
- [JM Newton Energy](https://www.ata-plus.com/deals/jm-newton-energy): JM Newton Energy Sdn Bhd (“JNE”) is a green technology service provider, specializing in energy efficiency management and enhancement. JNE's current technology has major applicability in resolving energy efficiencies and carbon reduction in central cooling systems.
- [Crigen Accor Life Science](https://www.ata-plus.com/deals/crigen-accor-life-science): Crigen Accor Life Science is a Malaysian-based private label health and beauty one stop manufacturer. Its mission is to change the world 1 product at a time by delivering high quality, eco-friendly, safe, and affordable health and beauty private label products to its partners and customers.
- [V-Charge](https://www.ata-plus.com/deals/v-charge): V-Charge aims to be South East Asia’s largest power bank sharing ecosystem, enabling its users to stay charged and connected at all times. V-Charge’s unique power bank sharing model with a ‘Zero Deposit’ system, is targeted at retail and shopping mall outlets across the Klang Valley, and is already stationed at key locations such as Pavilion KL and Avenue K.
- [MY Events Turnkey International](https://www.ata-plus.com/deals/meti): MY Events Turnkey International is an innovative event management, marketing and brand activation services company in the Asia Pacific region. After more than 10 years experience, our continuous passion is to create events that meet and exceed our clients’ expectations. We specialists in corporate and social events as well as non-profit fundraisers.
- [Greenpro AI Accounting Solution](https://www.ata-plus.com/deals/greenpro-ai-accounting-solution): Greenpro A.I. Accounting is providing a Revolutionary Accounting Solution to SME, leveraging on A.I. Technology and IBM Cloud to provide a one-stop accounting service that is simple, quick, and cost saving.
- [LXE](https://www.ata-plus.com/deals/lxe): LXE takes a novel approach towards improving Malaysia's legal practice, through its web-based platform for clients and their lawyers to track and manage litigation proceedings together in a systematic and transparent manner.
- [Star Wealth Marketing Sdn Bhd](https://www.ata-plus.com/deals/star-wealth-marketing-sdn-bhd): Star Wealth is committed to help people live healthier lives and believe that making healthy choices should be easy. Combining nature with technology, we promote a stronger and more competitive digital health community worldwide.
- [MyEduflix Sdn Bhd](https://www.ata-plus.com/deals/myeduflix-sdn-bhd): MyEduflix is a Platform & Software-as-a-Service (P&SaaS) that eliminates setup time and cost for Education and Learning Management System (E&LMS) onboarding, especially for SME Higher Education Institutes (HEI) in Malaysia, with minimal annual subscription fee. MyEduflix further provides these SME HEIs the digital content for course delivery in tandem with their respective Diploma offerings for free thereby enabling these SME HEIs to offer more for less to their students.
- [Aroma Electronics Sdn Bhd](https://www.ata-plus.com/deals/aroma-electronics-sdn-bhd): Aroma Electronics is a platform that aims to make our lives Smarter. Aroma Electronics connects customers to their wide range of AI-enabled home appliances to make everyday life that much easier. At Aroma Electronics, customers can browse through a variety of good-quality home appliances that bring the future right to our doorsteps.
- [SENTRY](https://www.ata-plus.com/deals/sentry): Malaysia’s FIRST Healthcare & Wellness centric marketplace. Becoming a one stop solution for all healthcare needs with the largest healthcare product selection & services. We help one look after their own health effortlessly as well as take care of loved ones wherever they may reside in Malaysia.
- [Global Roomz](https://www.ata-plus.com/deals/global-roomz): Global Roomz is Malaysia’s unique, Smart Digital-Travel & integrated e-Commerce Platform designed for Small Business Enterprises. Using our platform, small business enterprises such as hotels, cafes, restaurants, wellness services are able to benefit from our sales referrals, and brand promotions to ultimately increase their profit margins.
- [The Green Earth](https://www.ata-plus.com/deals/the-green-earth): The Green Earth is a plantation management company focusing on developing and planting sandalwood, Santalum Album in Malaysia.
- [Kedai Kek Wonderful Sdn. Bhd.](https://www.ata-plus.com/deals/kedai-kek-wonderful-sdn-bhd): Launched in 1988, Wonderful Cake House is a HALAL confectionery operated in Japanese based supermarket Aeon (Jaya JUSCO) in Malaysia. Our cake counters are located in selected Aeon supermarkets, drawing a diverse mix of races and cultures to our choice of cake products, where we constantly reinvent our products to bring you quality, variety and satisfaction in every bite!
- [START DISRUPT (M) SDN BHD](https://www.ata-plus.com/deals/start-disrupt-m-sdn-bhd): START is a venture builder powered by TBWA, one of Fast Company’s Most Innovative Companies of 2020. We design, build, and grow a portfolio of businesses with brand at the forefront.
- [MAEKO Home Composting](https://www.ata-plus.com/deals/maeko-home-composting): MAEKO is a leading food waste management solutions company. Its mission is to make food waste composting a closed-loop solution towards achieving zero food waste and environmental sustainability. Introducing MunchBOT™, the newest addition to MAEKO’s family of food waste composting units developed specifically for use by home owners and communities, turning everyday food waste into reusable bio-organic compost and promoting responsible food waste management everywhere. As featured recently by, amongst others: The Edge, MarketsE27APAC Business Headlines Newstream.asia
- [uLearnMONEY](https://www.ata-plus.com/deals/uLearnMONEY): uLearnMONEY is the most comprehensive and credible online financial education platform in Malaysia that will guide and teach you to gain personal financial success. Together, let’s elevate our financial literacy with uLearnMONEY!
- [Thunderbolt Motorsports Sdn Bhd](https://www.ata-plus.com/deals/thunderbolt-motorsports): Thunderbolt Motorsports is committed to helping drivers manage their vehicles and believe that managing a vehicle is very easy. From luxury to economic cars, we provide all kinds of automobile accessory services which bring automobile maintenance to the next level.
- [Simson Wellness Sdn. Bhd.](https://www.ata-plus.com/deals/simson-wellness-sdn-bhd): Simson Wellness Sdn. Bhd. with its members who has more than 30 years’ experience in the optical industry, sets its vision to be the leading Malaysian Optical Distribution Digital Platform Worldwide. With first hand understanding of the obstacles faced by the industry, Simson Wellness Sdn. Bhd. has created a platform to bring the manufacturers / distributors closer to the end market and retailers. This innovative platform, will reduce the obstacles and promotes growth of the eyewear industry which is a dynamic and competitive industry. Simson’s online platform promotes simplified methodology of “Manufacturers to End-Users – One Portal to Major Distributors”.
- [2K Express Sdn Bhd](https://www.ata-plus.com/deals/2kExpress): 2K Express is a fully integrated platform that connects businesses and customers to the delivery industry in Malaysia. Speed is the essence of everything that we do, by utilizing on-demand deliveries, it is a guaranteed satisfactory experience between both customers as well as merchants.
- [RentWorks Strategy Sdn Bhd](https://www.ata-plus.com/deals/rentworks-strategy-sdn-bhd): RentWorks acts as a consultant to property investors vis-à-vis rental strategy and how the investors can optimise their property performance. In addition, RentWorks is also a turn-key renovation solution for investors’ rental properties, allowing investors to start generating rental returns fast.
- [FAR Capital Sdn Bhd](https://www.ata-plus.com/deals/far-capital-sdn-bhd): We are a property investment consulting firm. Our vision is to accurately predict demand for properties, via matching the right buyer with the right property, using data technology. Our missions are to using prospect and buyer's data to accurately predict demand for properties, to match supply and demand for properties in Malaysia, and soon ASEAN, and to use data to match buyers with the right properties.
- [GRILL BOX by SAGFOOD (MALAYSIA) SDN BHD](https://www.ata-plus.com/deals/grill-box-by-sagfood-malaysia-sdn-bhd): SAGFOOD (MALAYSIA) SDN BHD (SAGFOOD) is a food and beverages (F&B) company that understands the fast-paced world of modern people who are used to online ordering, instant fast food delivery and also want value quality food! With these principles, the Grill Box by SAGFOOD was launched in June 2021 with 3 kiosks to date and achieved its target of selling 10,000 sets of Grill Boxes meals within 3 months with 2 operational kiosks at the time. A Memorandum of Understanding (MOU) has been signed between the company and AEON Mall as part of its expansion plan to have 52 locations within 36 months. With the goals of strengthening its position in the F&B industry, aiming for locations in major malls across Malaysia and having its presence in the rest of SouthEast Asia.
- [CASA BAYU IDAMAN SDN BHD](https://www.ata-plus.com/deals/casa-bayu-idaman-sdn-bhd): CASA BAYU IDAMAN SDN. BHD. (CBISB) is a property development company based in Johor Bahru, Malaysia, strived and committed to provide high quality and innovative properties at great value to our beloved customers.
- [Musang Valley Agro Sdn Bhd](https://www.ata-plus.com/deals/musang-valley-agro): Musang Valley Agro is a modern Malaysian agricultural company founded by a group of professionals with more than 20 years of experience in the agro- business and plantation industry. Other than durian trees, we aim excel in exporting, trading and retailing this magnificent fruit. We aim to elevate the industry and create a holistic agroecosystem.
- [M&H Global Plantation](https://www.ata-plus.com/deals/mh-global-plantation): We help pave the path for you to become a timberpreneur, a contributor to the timber industry, a benefactor in Greening Malaysia together. Since 2019, we have been managing 900 acres of plantation and are soon to complete planting 120,000 trees. In the next 5 years, we aim to plant 40 million new timber trees on several land plots amounting to 100,000 acres. Our goal may be ambitious but with YOUR support and participation in this movement, we can achieve this sooner and more confidently. In return, for an initial investment of RM 25,000, you will get shares of our company as security and dividends as earnings (preference shares).
- [Eventda Sdn Bhd](https://www.ata-plus.com/deals/eventda): Eventda is an online platform for Meeting Rooms, Training Rooms and Co-Working Spaces with over 1,200 listed packages with a highly scalable technology platform with Channel Manager, API Integrations and White-Label capabilities system. No. 1 MICE (Meetings, Incentives, Conferences, Exhibitions) aggregator in Malaysia with an inventory management system for its vendors and direct booking capabilities. Eventda also has launched an e-Venue platform for a government agency, The Human Resource Development Corporation (HRD Corp). The e-Venue platform helps HRD Corp training companies to source training rooms for their training programs.
- [Darul Ehsan City Farm Sdn Bhd](https://www.ata-plus.com/deals/darul-ehsan-city-farm-sdn-bhd): Darul Ehsan City Farm Sdn Bhd (DECF) is the next leading name in aquaculture automation and IoT. They commit to leading the charge in creating the ultimate aquaculture pond for farmers all around the world. DECF revolutionary smart ponds enable farmers to turn any traditional aquaculture pond into a new generation of modern aquaculture farms. Compatible with all existing ponds whether mud ponds or concrete ponds. DECF focuses on producing high-quality Tilapias known as Muallim Talapia with a shorter harvest cycle. Its aquaponic ponds are located in Slim River, Perak equipped with high-tech pond management systems.
- [GPMB Global PLT](https://www.ata-plus.com/deals/gpmb-global-plt): GPMB targets to be the leading company creating new Bumiputera entrepreneurs in the wholesale and retail entrepreneurship business platform. GPMB is involved in managing the warehousing and logistics of retail products to the wholesale & retail outlets of Mai Borong. It works closely with Grand Platters Sdn Bhd, an established frozen food producer with over 10 years of experience in the manufacturing of frozen food products along with a number of trusted clients and Mai Borong is a wholesale distributor and retailer of Halal products in the food and beverage industry in Malaysia. The services provided by GPMB, together with Grand Platters and Mai Borong certainly bring stability and security to the entire food & beverage industry value chain. GPMB is now ready more than ever to expand its wings to greater heights in the retail sector.
- [Hobby Car Malaysia Sdn Bhd](https://www.ata-plus.com/deals/hobby-car-malaysia-sdn-bhd): Hobby Car is a one-stop service centre for the customization of food trucks from the design of the trucks all the way to the business models that food truck operators can take up. Hobby Car provides services for food truck design, permit and licence application & customization which adheres to Malaysia Fire & Rescue Department guidelines.
- [Bae Hanna Skinlab](https://www.ata-plus.com/deals/baehanna): Bae Hanna started as a company that develops and distributes beauty, lifestyle, and healthcare brands and products. Today, it is a well-known brand available in all major online and offline outlets nationwide. Our mission is to become the most well-known lifestyle brand in Asia for all products that improve people's quality of life. With our impressive design and affordable range of products, Bae Hanna has been effectively marketed in the Asia Pacific thanks to customer satisfaction and brand confidence.
- [Jardin Pharma Berhad](https://www.ata-plus.com/deals/jardin-pharma-berhad): Jardin Pharma Berhad (JPB) (1418172-K) was incorporated in Malaysia under the Companies Act 2016 on 11th May 2021 as a public company. JPB exists to fill the gap in the pharmaceutical industry and to deliver halal, innovative, effective, safe and eco-conscious pharmaceuticals, nutraceuticals and cosmeceuticals that are proudly made in Malaysia. JPB takes pride in combining nature and science to create novel products using cutting-edge technology. JPB aims to be the world's leader in Halal eco-pharmaceutical brands. JPB is undeniably dedicated to the health and vitality of your whole family.
- [RewardinMe Sdn Bhd](https://www.ata-plus.com/deals/rewardinme-sdn-bhd): A gamification engagement platform that helps businesses increase customer engagement, loyalty, and retention through fun and rewarding experiences
- [Premium Bereavement Care](https://www.ata-plus.com/deals/premium-bereavement-care): Premium Bereavement Care Sdn Bhd (PBC) is your trusted partner in comprehensive after-life planning. Our mission is to provide a seamless and compassionate experience for individuals and families looking to secure their legacies and protect their loved ones. We are a one-stop bereavement care service, focused on tailored solutions to your unique preferences and circumstances. We collaborate with trusted partners to ensure that all your needs are met under one roof.
- [CG Primo Venture Sdn Bhd](https://www.ata-plus.com/deals/cg-primo-venture-sdn-bhd): CG Primo Venture (CGPV) is an experienced property developer founded by a team of professionals with over 20 years of experience in the construction industry. We are dedicated to creating innovative, sustainable living spaces. Our flagship project Pangkor Eco Resort, combines smart technologies and ecological awareness, offering a unique and breathtaking vacation experience.
- [DFP Leadership Academy](https://www.ata-plus.com/deals/dfp-leadership-academy): DFP Leadership Academy Sdn Bhd is a corporate training service provider that specializes in business management and business marketing specifically in short media clip propagation, which is a popular marketing tool on social media platforms such as TikTok, XiaoHongShu, Lemon8, Meta and Instagram, especially to those corporate owners or entrepreneurs that are experiencing digital transformation and those who wanna be influencers.
- [Stargrower](https://www.ata-plus.com/deals/stargrower): Stargrower Sdn Bhd (Stargrower) is an agriculture company with a mission to transform agriculture by sustainably cultivating dragon fruits and gingers, and tackling food security challenges head-on. The company aims to ensure a consistent, reliable supply to meet consumers' nutritional needs, revolutionizing the way the world thinks about and consumes these vital crops.
- [VNI SCIENTIFIC SDN BHD](https://www.ata-plus.com/deals/vni-scientific-sdn-bhd): VNI Scientific is a skincare and personal care manufacturer. Our commitment to quality is exemplified through our GMP, Halal, and ISO22716 certifications. We take pride in our transparent approach, openly disclosing product ingredients and manufacturing processes, enabling consumers across Asia and globally to make informed skincare choices. Our company stands at the forefront of the skincare and personal care industry, combining quality, innovation and sustainability to meet the diverse needs of our global customer base.
- [Ladore Signature Sdn Bhd](https://www.ata-plus.com/deals/ladore-signature-sdn-bhd): Ladore Signature is a Malaysian furniture retailer dedicated to providing high-quality, eco-friendly, and affordable furniture. We pioneered the Rent-to-Own (RTO) program in Malaysia, making premium furniture accessible to all. With our focus on ESG principles, we're creating a positive impact on both the community and the environment, reflected in our use of eco-friendly materials, including super-low formaldehyde content, ensuring our products meet the highest safety and health standards.
- [Showmekids Education](https://www.ata-plus.com/deals/showmekids-education): Showmekids Education Sdn Bhd is a management company running Finnish Inspired Kindergartens and Schools and is 100% owned by Showme Eduwav Berhad. We believe every child has the right to get the RIGHT education. We want to 'EMPOWER EVERY CHILD’S FUTURE’ by providing them with the right education. We collaborated with 2 distinguished Finland partners; Hei School which is co-founded by the University of Helsinki and Edu Cluster which is co-founded by the University of Jyaskular. Why Finland? #1 in Education for Future – The Economics 2020 #1 in Higher Education Efficiency – Times Higher Education 2020 #2 Best Educational System 2020 – Global Citizens for Human Rights Report 2020 #2 in Highest Performing Graduates – OECD 2023
- [Okay Tasks](https://www.ata-plus.com/deals/okay-tasks): Okay Tasks Sdn Bhd (Okay Tasks), established in 2023, is a pioneering O2O cleaning platform connecting users with trusted service providers such as maid agencies and freelancers. Users can book doorstep cleaning services instantly, while providers earn steady income. Serving households, offices, hotels and homestays, Okay Tasks improves service quality and customer satisfaction, establishing itself in the cleaning services market with unparalleled convenience and reliability.
- [Borneo Eco Fish Sdn Bhd](https://www.ata-plus.com/deals/borneo-eco-fish-sdn-bhd): Borneo Eco Fish Sdn Bhd was incorporated in 2009 and began producing Red Tilapia in 2017. We specialise in supplying healthy and affordable Red Tilapia to our customers. Our Tilapia farms are licensed to operate at 247 hectares (~600 acres) of lake space in the pristine waters of the Batang Ai Hydroelectric Dam in the Lubok Antu district, totalling 10,000 hectares. With 5,000 cages, we are currently the largest Tilapia producer in Sarawak. Our factory and processing centre at Batang Ai ensures the highest quality fish supply to our customers.
- [Jinyi Borneo Harvest](https://www.ata-plus.com/deals/jinyi-borneo-harvest): Jinyi Borneo Harvest is a vertically integrated swiftlet farming and bird's nest company in Sabah, Malaysia. We provide a full range of services, from swiftlet house construction and management to the processing and trading of edible bird's nests. By leveraging our expertise, we help landowners and investors transform underutilised assets into profitable income sources. The company is now expanding its operations across Southeast Asia through strategic co-investment partnerships.

## Other Campaigns

- [TP Trader Academy](https://www.ata-plus.com/deals/tp-trader-academy): TP Trader Academy is a Malaysian-incorporated trading education company offering Mandarin-delivered, structured, curriculum-based programmes across three high-demand financial markets—gold, cryptocurrency, and global indices. Designed to equip traders with professional, systematic, and disciplined trading methodologies, the Academy empowers individuals to achieve sustainable profitability by replacing emotional and instinct-driven decision-making with proven trading frameworks. The Academy has demonstrated strong product-market fit, generating RM3.32 million in revenue within its first twelve months of operations through robust course adoption and high repeat enrolments.
- [Remodern Green Agro](https://www.ata-plus.com/deals/remodern-green-agro): Remodern Green Agro is a Malaysian agricultural technology company founded in 2025. The company aims to revolutionize the local agriculture sector by addressing food security challenges through high-yield, tech-driven vertical farming. By transforming underutilized urban spaces like rooftops and parking lots into productive farms, the company seeks to reduce Malaysia's heavy dependency on food imports.
- [Haloje Delivery](https://www.ata-plus.com/deals/haloje-delivery): Haloje Delivery is a community-first platform that provides affordable, multi-service delivery for food, parcels, and transport in underserved towns across Malaysia and Indonesia. By bridging the gap in the digital economy, Haloje Delivery empowers local merchants with a zero-commission model, creates fair job opportunities for riders, and brings essential, on-demand services to areas often overlooked.
- [Green Project Nursery](https://www.ata-plus.com/deals/green-project-nursery): Green Project Nursery is dedicated to sustainable agriculture, specializing in the cultivation and supply of high-quality oil palm seedlings. Established in 2014, Green Project Nursery has been at the forefront of the oil palm seedling industry in Sabah.
- [MTG Bikes](https://www.ata-plus.com/deals/mtg-bikes): MTG Bikes is a clean energy venture dedicated to providing affordable, high-quality electric motorcycles throughout Southeast Asia. By combining their strategic vision with the manufacturing capabilities of KK Brothers—an award-winning, fully licensed producer—they focus on making advanced electric two-wheelers accessible to all.
- [Visionspa Optikshop](https://www.ata-plus.com/deals/visionspa-optikshop): Visionspa Optikshop, based in Kuala Lumpur, is an optical business specialising in personalised eye care and prescription eyewear. Leveraging Rodenstock AI and biometric technology, Visionspa Optikshop delivers world-class optometry services with tailored lens prescriptions for both spectacles and contact lenses. With a strong reputation, repeat customers, and consistent global demand, the company combines advanced innovation with professional expertise to provide exceptional vision solutions.
- [House of Antara](https://www.ata-plus.com/deals/house-of-antara): House of Antara is a contemporary fashion and design house that reimagines Southeast Asian heritage through modern storytelling, craftsmanship and sustainability. Founded to bridge tradition and innovation, the brand transforms cultural narratives into wearable art that resonates with today’s global audience. Each collection draws inspiration from regional folklore, craftsmanship and identity, brought to life through ethical production, eco-friendly materials and inclusive design. House of Antara is emerging as a leading voice in redefining Southeast Asian fashion for the world stage.
- [Qwork Manpower Hub](https://www.ata-plus.com/deals/qwork-manpower-hub): Qwork Manpower Hub (QMH) is a wholly-owned subsidiary of Qwork – an outsourced manpower platform that allows employers to hire all sorts of flexi workers in more than 20 different industries. The QMH is a strategic extension to Qwork’s operation, which is set to develop and deploy accredited and certified TVET-based talent for the oil & gas, manufacturing, and construction sectors — reducing employer reliance on foreign labour and meeting Southeast Asia’s skilled workforce needs.

## Knowledge Hub Articles

- [7 essential tips for equity crowdfunding success](https://www.ata-plus.com/knowledge-hub/7-essential-tips-for-equity-crowdfunding-success): There is plenty of advice handed out when you first decide to undertake an equity crowdfunding raise…….you must have a strong and engaged crowd of customers and supporters, a unique product that will grab attention, and a powerful marketing strategy that is going to convert those who are interested in your company into investors.
- [Ultimate Guide to Crowdfunding Marketing Strategy](https://www.ata-plus.com/knowledge-hub/ultimate-guide-to-crowdfunding-marketing-strategy): Reach the real crowd in crowdfunding with a crowdfunding marketing strategy and don’t join the 60% of campaigns that fail to reach their funding goal
- [12+ Business Pitch Deck Templates and Design Best Practices to Impress Investors](https://www.ata-plus.com/knowledge-hub/12-business-pitch-deck-templates-and-design-best-practices-to-impress-investors): Need funding for your business? Want to explain ideas to potential clients? Looking to seal the deal with new partners?
- [What Is a Pitch Deck Presentation: A Complete Presentation Guide with Examples](https://www.ata-plus.com/knowledge-hub/what-is-a-pitch-deck-presentation-a-complete-presentation-guide-with-examples): This article will help you understand the concepts and components of an effective pitch deck.
- [The 10 Slides Every Killer Pitch Deck Needs](https://www.ata-plus.com/knowledge-hub/the-10-slides-every-killer-pitch-deck-needs): Evan Baehr and Evan Loomis have raised more than $50 million from investors for various startups. In their new book, they spill their fundraising formula to founders. Step 1 is a masterful pitch deck.
- [Persuasive Projections](https://www.ata-plus.com/knowledge-hub/persuasive-projections): Predicting the future is hard. But when you’re making financial projections, that’s exactly what you need to do. You can avoid some of the most common mistakes by following this list of dos and don’ts.
- [Making Your Financials Add Up](https://www.ata-plus.com/knowledge-hub/making-your-financials-add-up): No business plan is complete until it contains a set of financial projections that are not only inspiring but also logical and defensible.
- [How to Write the Financial Section of a Business Plan](https://www.ata-plus.com/knowledge-hub/how-to-write-the-financial-section-of-a-business-plan): An outline of your company's growth strategy is essential to a business plan, but it just isn't complete without the numbers to back it up. Here's some advice on how to include things like a sales forecast, expense budget, and cash-flow statement.
- [Understanding Startup Valuation](https://www.ata-plus.com/knowledge-hub/understanding-startup-valuation): I often get asked by startup founders, most of them with little to no business background on how to holistically think about capital raising and startup valuation during the evolution of their venture.
- [Valuation For Startups — 9 Methods Explained](https://www.ata-plus.com/knowledge-hub/valuation-for-startups-9-methods-explained): A startup is like a box. A very special box. The box has a value. The more things you put in the box, the more its value increases. Add a patent in the box, and the value increases. Add a kick-ass management team in the box, and the value increases. Easy, right?
- [Startup Valuation Methods: Everything You Need to Know](https://www.ata-plus.com/knowledge-hub/startup-valuation-methods-everything-you-need-to-know): Learn the most important startup valuation methods, from Berkus to DCF. Review key factors, funding stage differences & best practices for accurate valuations.
- [4 Main Ingredients for a Successful Equity Crowdfunding Campaign](https://www.ata-plus.com/knowledge-hub/4-main-ingredients-for-a-successful-equity-crowdfunding-campaign): Darren from Crowdcube discusses the most important elements of a successful equity crowdfunding campaign.
- [3 Tips for a Killer Crowdfunding Campaign Strategy](https://www.ata-plus.com/knowledge-hub/3-tips-for-a-killer-crowdfunding-campaign-strategy): Do you want to raise money on Kickstarter? In this video, I’m going to share with you three tips for a killer crowdfunding campaign that actually raises funds! These are simple tips that anyone can use to improve their chances of success. Crowdfunding isn’t just about collecting the cash. You also have to know how to present an effective pitch that moves people to take action. By keeping these tips in mind, you’ll be far more likely to have a successful fundraiser. You’ll be part of the projects on Kickstarter that not only hit but also exceed their funding goal. Hope you enjoy it!
- [How to Customize an Infographic Pitch Deck](https://www.ata-plus.com/knowledge-hub/how-to-customize-an-infographic-pitch-deck): Learn how to customize a pitch deck with this easy tutorial. Use Venngage to personalize your business pitch deck and wow your clients. Create modern, professional, and smart designs. Use your brand colors with the My Brand Kit tool, add icons that represent your business, and include head shots from key team members with the click of a button. Venngage is a free online graphic design tool that you don't have to be a designer to use.
- [How to Create a Pitch Deck for Investors: Fundraising for Startups](https://www.ata-plus.com/knowledge-hub/how-to-create-a-pitch-deck-for-investors-fundraising-for-startups): What is a Pitch Deck? A pitch deck is usually a 10-20 slide presentation deck designed to give a short summary of your company, your business plan, and your startup vision. A pitch deck presentation also serves very different purposes, from trying to get a meeting with a new investor to presenting in front of a stage, and each one of them should follow a different structure. In this video, we'll dig deep into the standard pitch deck outline most companies are using these days, and we'll give you some guidance as to what information and in what format should be included in your document.
- [Ata Plus Education Series - Effective Finanial Projection](https://www.ata-plus.com/knowledge-hub/ata-plus-education-series-effective-finanial-projection): In this interactive workshop, our goal is to have you experience your business before having to take any big financial steps. Your financial projections will allow you to see the viability of your business idea. It will help you strategize your expenses, prices for your products/services, and sales goals to achieve the desired stability and growth for your business. Who this workshop is for: -Anyone who has dreams of starting a business but does not know if it will be financially viable -Business owners that are looking to expand their business Find out more about it with the Ata Plus Education Series!
- [Ata Plus Education Series - The Art & Science of Valuation](https://www.ata-plus.com/knowledge-hub/ata-plus-education-series-the-art-science-of-valuation): This workshop is designed to be an introduction and quick reference to early-stage startup valuation topics. For many early-stage entrepreneurs, assigning a pre-money valuation to your startup is one of the more daunting tasks encountered during the fundraising quest. This workshop reviews all of the key topics around early-stage startup valuation and provides step-by-step examples for several valuation methods. In more detail, this workshop helps startups learn: ✍🏽 What a startup valuation is and why it is crucial. ✍🏽 Types of investors will influence the approach to valuation. ✍🏽 How to value a startup company? ✍🏽 Methods of Valuation—It is not that hard if you understand the fundamentals
- [Understanding Valuation of Startups](https://www.ata-plus.com/knowledge-hub/understanding-valuation-of-startups): Valuing startups could be a tricky exercise, as it is intrinsically different from valuing established companies. This is simply because of the high level of risk they are exposed to and often little or no revenues, which make traditional quantitative valuation methods such as discounted free cash flow or P/E comparables almost useless. For season 2 of the Classroom Show, we bring to you a video on decoding the valuation of startups, which is largely determined based on qualitative attributes. Watch the video to know more.
- [Pre-Money, Post Money Valuation](https://www.ata-plus.com/knowledge-hub/pre-money-post-money-valuation): Explain pre-money and post-money valuation. How do they change during a funding round? What implications does valuation have for dilution?
- [Valuation](https://www.ata-plus.com/knowledge-hub/valuation): What is the concept of valuation? How are companies valued, in a very basic way? What are the variables most commonly used in those calculations? Why do I need to know this, and how does valuation relate to dilution?
- [What Makes a Great Crowdfunding Video?](https://www.ata-plus.com/knowledge-hub/what-makes-a-great-crowdfunding-video): http://www.start.ac START.ac believes creative minds have no limit, and that is what we want your video to prove! This video shows the "must haves" of a CrowdFunding video. Add your creative touch and you are ready to Crowdfund! We can't wait to see what you come up with! www.START.ac CrowdFund your future, one dollar at a time...™ http://www.start.ac
- [3 Crowdfunding Video Tips | Creating a Successful Crowdfunding Video](https://www.ata-plus.com/knowledge-hub/3-crowdfunding-video-tips-creating-a-successful-crowdfunding-video): These 3 crowdfunding video tips will help you get ahead and create a successful video to go along with your campaign. Whether it is an equity crowdfunding campaign on CrowdCube or a Kickstarter video, this short video will help you create structure. See more information about equity crowdfunding on: www.crowdcube.com See more information on making crowdfunding videos on: www.speedingfilms.com/crowdfunding-videos Subscribe for more videos about: - How to run a successful crowdfunding campaign - How to write the perfect pitch video - Kickstarter marketing -And talks with Crowdfunding and Kickstarter experts!
- [How to Make a Killer Crowdfunding Video](https://www.ata-plus.com/knowledge-hub/how-to-make-a-killer-crowdfunding-video): I'm going to share a few tips for making a killing crowdfunding video. These techniques are meant to "peak" emotions in your viewers. You want backers to FEEL something about you, your product, and your campaign. We buy with emotions and justify those decisions with logic.

## Knowledge Hub Ebooks & Guides

- [A–Z Equity Crowdfunding](https://www.ata-plus.com/knowledge-hub/ebook/a-z-equity-crowdfunding-EN): An A–Z guide to Equity Crowdfunding designed to provide a structured overview of how equity crowdfunding works, from fundamentals to practical considerations for participating in the ECF ecosystem.
- [资本新玩法：股权众筹完全手册](https://www.ata-plus.com/knowledge-hub/ebook/equity-crowdfunding-complete-guide-cn): 本电子书系统性介绍股权众筹（Equity Crowdfunding, ECF）在马来西亚的发展背景、运作方式、投资者类型、投资流程、股权结构、税务豁免以及退出机制，帮助读者全面了解这一新兴的资本融资与投资模式。
- [Equity Crowdfunding A–Z (Bahasa Melayu)](https://www.ata-plus.com/knowledge-hub/ebook/equity-crowdfunding-a-z-bahasa-melayu): Panduan menyeluruh A–Z mengenai Equity Crowdfunding (ECF) di Malaysia yang menerangkan konsep ECF, fungsi platform, kategori pelabur, cara melabur, struktur saham, pengecualian cukai, serta strategi exit dalam kerangka kawal selia Suruhanjaya Sekuriti Malaysia.
- [Equity Crowdfunding: Your Gateway to the Next Big Investment](https://www.ata-plus.com/knowledge-hub/ebook/equity-crowdfunding-your-gateway-to-the-next-big-investment): An introductory e-book presenting equity crowdfunding as a gateway for investors to access early-stage investment opportunities and participate in the growth of emerging companies.
- [Creating a Winning Pitch Deck](https://www.ata-plus.com/knowledge-hub/ebook/creating-a-winning-pitch-deck): A comprehensive, step-by-step guide designed to help founders and businesses craft a compelling pitch deck that clearly communicates their idea, engages investors, and supports successful fundraising.
- [Equity Crowdfunding: Introduction – A Beginner’s Guide to Investing in Startups](https://www.ata-plus.com/knowledge-hub/ebook/equity-crowdfunding-introduction-a-beginner-s-guide-to-investing-in-startups): A beginner-friendly introduction to equity crowdfunding that explains how ECF works, its benefits and risks, and how new investors can start investing in startups with confidence.
- [Crowdfunding Made Simple](https://www.ata-plus.com/knowledge-hub/ebook/crowdfunding-made-simple): An introductory guide to crowdfunding that explains how collective funding works, why it matters, and how entrepreneurs and investors can use it to raise capital, validate ideas, and create impact.
- [Shared Economy, Shared Blessings: Ramadhan & Eid in the Modern Age](https://www.ata-plus.com/knowledge-hub/ebook/shared-economy-shared-blessings-ramadhan-eid-in-the-modern-age): An e-book exploring Ramadhan and Eid within the context of the modern age, under the theme of the shared economy.

## Blog Posts

- [Trade Smart, Not Sorry](https://www.ata-plus.com/blog/trade-smart-not-sorry): Scroll through TikTok or Instagram for five minutes and you'll probably see it: someone flexing a "10x return", a gold bar unboxing, or a chart going "to the moon."
- [Your Nasi Lemak Arrives in 20 Minutes — But Only If You Live in KL. Here's the Billion-Ringgit Gap Nobody's Fixing.](https://www.ata-plus.com/blog/on-demand-delivery-malaysia-industry-halo): We tap, we wait, we eat. But behind every doorstep delivery is a booming, billion-ringgit industry reshaping Malaysia's economy — and it's still just getting started.
- [From Style to AI Vision: Why Eyewear Is No Longer Just About Looking Good](https://www.ata-plus.com/blog/from-style-to-ai-vision-why-eyewear-is-no-longer-just-about-looking-good): If you wear glasses, they are probably the first thing you reach for in the morning and the last thing you take off. For a long time, eyewear has been treated mostly as a fashion statement, something to match an outfit or a face shape. But lately, a major shift is happening. There is a growing realisation that what’s inside the lens is just as important as the frame itself.
- [A Season to Pause, and a Year to Rethink](https://www.ata-plus.com/blog/a-season-to-pause-and-a-year-to-rethink): December has a way of softening everything. The pace slows just enough for us to notice things we usually rush past — fuller shopping centres, quieter evenings, conversations that stretch a…
- [Heritage Story, Fashion Speaks!](https://www.ata-plus.com/blog/heritage-story-fashion-speaks): Ever noticed how fashion can sometimes just… be clothes? But what if it could be more? What if it could tell a story, a vibrant tale of culture and history? That’s the magic of fusion fashion, especially here in Southeast Asia. It’s about taking the rich, diverse styles of our region – think intricate batik patterns, flowing kebayas, or the bold colours of traditional fabrics – and blending them with modern designs. It’s not just about looking good; it’s about wearing our identity, our roots, in a fresh and exciting way.
- [Turning Trash into Treasure](https://www.ata-plus.com/blog/turning-trash-into-treasure): What if half of Malaysia’s trash wasn’t really trash at all? Here’s the thing, according to the National Library of Medicine — about 44.5% of all waste we produce is organic. That’s leftover nasi lemak, fruit skins, garden trimmings… the stuff that usually ends up in a landfill. Left to rot, it pumps out methane, a greenhouse gas far more damaging than CO₂. But with the right approach, all of that waste could be transformed into something farmers, businesses, and the planet can actually use.
- [Beyond the Degree, Building an Industry-Ready Workforce](https://www.ata-plus.com/blog/beyond-the-degree-building-an-industry-ready-workforce): In a rapidly evolving global economy, the demand for skilled, adaptable talent is at an all-time high. Yet, many businesses grapple with skill gaps, and many individuals seek pathways to meaningful employment and career advancement.
- [Spit Happens… and It’s Worth Billions](https://www.ata-plus.com/blog/spit-happens-and-it-s-worth-billions): Ever heard of a “house made of spit” that’s worth more than gold? Sounds a bit wild, right? But it’s 100% real — and one of Asia’s most coveted superfoods. Meet the swiftlet, a tiny bird with a big talent: building nests entirely from its own solidified saliva. No twigs, no leaves — just pure bird-made magic. These edible bird’s nests have been a hot item in Asian cultures for centuries, starring in soups and tonics believed to boost health, beauty, and even brainpower.
- [Buckle Up: AI Is About to Turn Your World on Its Head](https://www.ata-plus.com/blog/buckle-up-ai-is-about-to-turn-your-world-on-its-head): AI is revolutionizing the industry landscape, changing the way businesses work and succeed. Among its many branches, generative AI stands out for its ability to create new content, such as text, images, music, or even videos, by learning from existing data. Unlike traditional AI that follows pre-set rules, generative AI can generate fresh and unique outputs that mimic human creativity.
- [精明投资：从安全之选到高风险的精彩旅程](https://www.ata-plus.com/blog/Smart-Investing): 想象一下我们的生活是无忧无虑的，财富的积累不再是辛苦的工作，而是一种轻松的体验。若能在追求财富的道路上找到既令人兴奋又充满回报的方式，会是怎样的一种感受？ 积累财富的方式各式各样——可以是勤俭节约、战略性投资，甚至是创业。把积蓄投入低风险的投资产品虽能提供安全保障，但仅靠此方法并不能致富。精明的投资者懂得将资金分散到不同的投资产品中，巧妙地平衡风险与策略。真正的财务成功在于找到风险与决策之间的平衡，而非单纯的存钱。
- [Clutter Be Gone!](https://www.ata-plus.com/blog/clutter-be-gone): Welcome to the dawn of a more organized and stress-free lifestyle! In today’s fast-paced world, maintaining a clean, efficient living and working environment is essential for our overall well-being. But it doesn’t stop at cleanliness. A well-structured life involves balancing various aspects like time management, wellness, and personal space optimization. Let’s explore how modern solutions can enhance our daily lives, offering convenience and peace of mind.
- [Sarawak’s Tilapia Triumph](https://www.ata-plus.com/blog/sarawak-s-tilapia-triumph): Hey there! Today, we’re taking a dive into the vibrant and vital world of tilapia farming right here in the heart of Sarawak. Get ready to splash into some serious fun facts and discover why aquaculture is making waves in this tropical paradise.
- [Savour the Sweet, Embrace the Spice](https://www.ata-plus.com/blog/savour-the-sweet-embrace-the-spice): Welcome, fellow adventurers, to a tropical paradise where the fields are ripe with treasures and the air is fragrant with the promise of exotic flavours! From vibrant fruit orchards and spice gardens, Malaysia’s agricultural landscape is as diverse as it is bountiful. Let’s take a journey through the verdant fields and discover the secrets of tropical agriculture in this captivating country. Today, we’re diving into the colourful world of Malaysian agriculture, where two stars shine brightest: the mystical dragon fruit and the fiery ginger root.
- [If Orange is the New Black, ECF is the New Wealth Creation Generator](https://www.ata-plus.com/blog/if-orange-is-the-new-black-ecf-is-the-new-wealth-creation-generator): ver dreamt of investing in cool startups like Grab or Google before they hit it big in the stock market? Well, you don’t need to be a big-shot investor. There’s a cool, legal and affordable way for regular folks like us. It is called Equity Crowdfunding (ECF). No need for complicated stuff; now you can join the investment game without spending a ton of money or breaking any rules!
- [Organic Beauty Bliss](https://www.ata-plus.com/blog/organic-beauty-bliss): Hey beauty buffs and earth-loving pals, gather ’round because the beauty scene is flipping its script, and we’re here for it! 🌿✨ People are waving goodbye to chemical chaos in their beauty routine and saying hello to the goodness nature serves up. People aren’t just slapping on creams, but they want products that make them feel good inside and out. Sustainability is in, and we’re here for it!
- [Eco-Tourism Unplugged](https://www.ata-plus.com/blog/eco-tourism-unplugged): The domestic tourism industry in Malaysia has witnessed a remarkable resurgence post-pandemic, showcasing the nation’s resilience and adaptability. The diverse range of tourism assets in Malaysia, from cultural wonders to breathtaking natural landscapes, has played a pivotal role in attracting travellers eager to explore.
- [Social Media Gold Rush](https://www.ata-plus.com/blog/social-media-gold-rush): The evolution of social media has been rapid and transformative. In less than a generation, it has become an essential part of our lives: how we communicate, receive information, and entertain ourselves. The early days of social media were marked by the rise of platforms like Friendster and MySpace, which allowed users to connect with friends and family online.
- [Learning Beyond the Classroom](https://www.ata-plus.com/blog/learning-beyond-the-classroom): Industries are changing with the times, and it is time that our students keep pace with the demands of the modern world. This doesn’t necessarily mean that our students need to prepare for tech careers, but that students need to be able to navigate a digital world. Educational institutions are responding by integrating technology, showing real-life examples, and even giving students hands-on experience.
- [A Prayer for Peace and Humanity](https://www.ata-plus.com/blog/a-prayer-for-peace-and-humanity): Growing up having friends from different races and religions has enriched my life in ways I could never have imagined. The diverse backgrounds and perspectives that my friends bring to our relationship have opened my eyes to a world of traditions and experiences that I may not otherwise have encountered. Rather than see differences as barriers, I have come to appreciate and celebrate the unique cultural and religious aspects that each of my friends hold.
- [Smart Investing : From Safe Bites to Risky Delights](https://www.ata-plus.com/blog/smart-investing-from-safe-bites-to-risky-delights): Imagine a life without worries. Where building wealth is not so much of a hard work but a breeze. What if your path to wealth creation could be one that gives you an adrenaline rush and rewarding too? Building wealth takes different paths and unfolds in various ways – be it the art of saving diligently, making strategic investments, or even building businesses.
- [Where Love, Passion and Beauty Converge](https://www.ata-plus.com/blog/where-love-passion-and-beauty-converge): Bae Hanna SkinLab is more than just another skincare brand. It is a testament to a mother’s love and a businesswoman’s passion for excellence. Ann Mode, who had already made her mark as a consultant to many big name brands in Malaysia, including cosmetics and healthcare giants, decided to forge her path in the industry by creating something truly unique.
- [The Digital Age of Compassion](https://www.ata-plus.com/blog/the-digital-age-of-compassion): We’re at the crossroads of tradition and technology, and the advent of digitalized bereavement services is reshaping the entire landscape. Over the past decade, Malaysia has witnessed a steady surge in the demand for bereavement services. Factors like population growth, urbanization, and shifting cultural perspectives on end-of-life arrangements have fueled this increase. In fact, the APAC region is currently the largest death care service market
- [Gamification: The New Age of Marketing](https://www.ata-plus.com/blog/gamification-the-new-age-of-marketing): In the fast-paced world of marketing, staying ahead of the curve is essential for success. Over the years, marketing strategies has went through a transformation, evolving from traditional methods to using the power of digitalization, social media, and mobile devices.
- [Fish For Wealth](https://www.ata-plus.com/blog/fish-for-wealth): Did you know that fish farming is HUGE in Malaysia? It’s not just good for the economy, but it also helps with the country’s food supply. Both saltwater and freshwater fish are farmed to meet the growing demand for fish in the country. And guess what? Malaysia is the perfect place for it because of its climate, abundant water resources and a long coastline. The industry is regulated by the Department of Fisheries under the Ministry of Agriculture and Food Industries.
- [The Best Investment Yet!](https://www.ata-plus.com/blog/the-best-investment-yet): If you have lived for more than 30 years, think back to how the weather was in those yesteryears. Do you notice any difference in the climate? For the past few months, Malaysia has seen its fair share of climate change impacts. Flash floods, earthquakes, intense monsoon seasons, and extreme heat waves, just to name a few.
- [Catch Sales this Festive Season!](https://www.ata-plus.com/blog/catch-sales-this-festive-season): With the holidays being a joyful time for family, community and business, things are looking even better this season with all interstate travel restrictions being lifted- the first time in 2 years! As many Muslim folks excitedly embrace this year’s Hari Raya Aildilfirtri as its first “proper” celebration since 2019, why not scratch that entrepreneurial itch inside you?
- [About time to #BreakTheBias](https://www.ata-plus.com/blog/about-time-to-breakthebias): In this competitive world where everyone wants to have a side-hustle and grind culture is glamorised, it is a known fact that leading and starting your own business is anything but child’s play. At least for those who’ve tried. Now imagine pouring your blood, sweat and tears into a business, just to have your efforts discredited with the question:
- [Roaring in 2022](https://www.ata-plus.com/blog/roaring-in-2022): The new year is an exciting time for reinvention, creating and accomplishing new goals, and a time where we can see motivations are at its peak. For the past couple of years, the pandemic has made a grave impact on every single occasion celebrated by almost every single culture in the world, including the Chinese New Year. We have adapted to its whims and instilled new values to protect ourselves against the spread of Covid-19. Throughout the years, certain Chinese New Year traditions have also evolved and followed the passage of time. So, with the pandemic happening, it is not that much of a hassle for one to follow suit as we as humans have always been experts in adjusting to new situations.
- [Decorate Your Christmas with Joy!](https://www.ata-plus.com/blog/decorate-your-christmas-with-joy): Walk into any mall in the month of December and what do you see? Christmas decorations plastered all over the place. Images of Santa Claus with his white fluffy beard and red garment, the sleigh and the reindeers can be seen at just about every corner you turn. The funny thing about Christmas in Malaysia is that, although it’s a tropical climate, malls would often include fake snow in the decorations, invoking a feeling as if we’re experiencing a White Christmas.
- [Is Real Estate Still a Hot Investment Option?](https://www.ata-plus.com/blog/is-real-estate-still-a-hot-investment-option): Property investment is one of the earliest asset classes around the world. Real estate and other physical assets are considered an asset class that offers protection against inflation. That is one of the reasons why it is sought after. The tangible nature of such assets also leads to them being considered as more of a “real” asset.