Nightlife in Kuala Lumpur boasts vibrant bars and clubs by the thousands – and not to mention stylish speakeasy venues, as well as luxurious rooftop establishments! When the sun sets on the city, a diverse range of people emerge from their dwellings to embark into the night, from the local youth and expatriates, to the many tourists and travellers. There is little doubt that even the most avid and experienced party goers would easily have KL near the top of their lists.
The entertainment industry has thrived and flourished in recent years, and has consequently become an important revenue generator for the country. This may be in part thanks to more than half of Malaysians being under the age of 30. With such a young population, it’s little wonder why Klang Valley itself is home to over 150,000 nightclubs, bars and restaurants – estimated at a market value of RM 29.1 million and rapidly growing!
It’s not always fun and games however when it comes to a night out. Have you ever had to wait in line for what seemed like an eternity for the next available table? Or perhaps you’ve had to endure smug stares and smiles from other patrons as they dash past you, disappearing into the club for a night of certain fun. Many will be all too familiar with this feeling, wasting a good portion of their night simply… waiting. Oftentimes making a reservation at your favourite bar or club can involve up to a week or more in preparations! If waiting around wasn’t painful enough, the hassle of having to communicate with hosts and waiters with loud music blaring only ends in disappointment as clubs struggle to keep up with processing orders. More time wasted. Next minute, it’s lights on and time to go home! What’s happened to the fun-fueled weekend?
The team at Knightsforth is set to change the way partygoers perceive and plan their nights out. Launching a new mobile application under the brand name ‘MYCN’ – your next night out will be a breeze! The majority of those aged under 30 will have grown up with a smartphone, and even those who fall outside this demographic will not have been able to reject the adoption of technology and it’s growing convenience in their daily lives – why would you anyway? It only makes sense that an app like this is just what the doctor ordered!
MYCN is a mobile ticketing platform based on a highly collaborative win-win scenario for both customers and merchants as they will now be able to easily track and handle guests seamlessly. Users will be able to search, discover and place a reservation at the hottest clubs, lounges and live music events Malaysia has to offer. It doesn’t just stop there, as a group of self-proclaimed ‘techies’, MYCN has elevated the user experience and interface, boasting a much higher level of competency than any other comparable service. This is achieved by allowing users on both ends the access and exchange of information on a more studied and in-depth level – thus providing a basis for club vendors to tailor and market their offerings more effectively by offering incentives, loyalty & points schemes as well as free gifts and prizes. This, in turn, drives customer satisfaction, retention and most importantly, happiness. The app can even tell you where the hottest spots are and offer recommendations based on your behaviour!
MYCN aim to capture 20% of the market in the next 3 years, giving them a handsome revenue of RM 6.5 million based on their competitively low fees of 3% on transactions. With the size and potential growth of the industry, you’d think that opening an entertainment outlet is a surefire way of getting rich! But the team has looked beyond this – by developing expertise in a particular section of the entire clockwork, they are able to leverage on a much larger proportion, exposing themselves to higher traffic and thus higher profitability!
MYCN will be launching come June 2019 with leading clubs already on board, with the likes of Zouk, Wicked, Zion, Jiro and Soju Sunway in the mix. They are looking for an investment of RM 100,000 which will be used to complete development and marketing for the app. So what are you waiting for? Put on those dancing shoes!
Visit MYCN’s Deal Page to find out more on how you can invest in this exciting startup @ https://ata-plus.com/index.php/deals/mycn
