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Investing is risky. You might not know what you'll earn, it could be hard to sell, you might own less, unexpected things can happen, and you could lose all your money.
Darul Ehsan City Farm Sdn Bhd
Darul Ehsan City Farm Sdn Bhd (DECF) is the next leading name in aquaculture automation and IoT. They commit to leading the charge in creating the ultimate aquaculture pond for farmers all around the world. DECF revolutionary smart ponds enable farmers to turn any traditional aquaculture pond into a new generation of modern aquaculture farms. Compatible with all existing ponds whether mud ponds or concrete ponds. DECF focuses on producing high-quality Tilapias known as Muallim Talapia with a shorter harvest cycle. Its aquaponic ponds are located in Slim River, Perak equipped with high-tech pond management systems.
Darul Ehsan City Farm Sdn Bhd (DECF) is the next leading name in aquaculture automation and IoT. They commit to leading the charge in creating the ultimate aquaculture pond for farmers all around the world. DECF revolutionary smart ponds enable farmers to turn any traditional aquaculture pond into a new generation of modern aquaculture farms. Compatible with all existing ponds whether mud ponds or concrete ponds. DECF focuses on producing high-quality Tilapias known as Muallim Talapia with a shorter harvest cycle. Its aquaponic ponds are located in Slim River, Perak equipped with high-tech pond management systems.
MIN INVESTMENT
RM 1,000
MIN TARGET
RM 1,000,000
MAX TARGET
RM 4,000,000
DIVIDEND
8% to 10% p.a.
SHARE TYPE
Redeemable Convertible Preference Shares
TENURE
3 years
SHARE PRICE
RM 1
Darul Ehsan City Farm Sdn Bhd is a Shah Alam-based aquaculture technology company that specializes in aquaponics. We design, build and operate a new generation of modern aquaculture farms to maximize yield and profit without sacrificing quality.
Our system enabled us to interconnect and remotely monitor all of our Tilapia fish ponds through a single user-friendly platform. We are dedicated to producing high-quality products that are fresh and healthy, and utilizing high-tech management systems.
In running an aquaculture farm, the two (2) most prominent problems faced by us are inconsistent Quality & Quantity, as well as absent of Tracking & Tracing. These problems affect not only us as the farmers, but also the whole supply chain.
Our farm operates using Commercial Aquaponic System (CAS) – our system is designed specifically to help us tackle problems related to aquaculture farming, especially on quality and quantity, as well as tracking and tracing.
With this system, we are able to monitor our fish growth, maintaining quality and quantity while maximizing revenue. With proper tracking and tracing, we are able to better manage costs and ultimately increase our profit margin.
The revenue model is based on fish farming and selling freshwater fish which is Tilapia.
Our existing and potential customers are as follows.
Below are our traction and recognition to date.
Our growth strategy is as follows.
Chairman & Director
Dato’ Nik Mod Amin Nik Abd Majid, age 69, is the founder of Darul Ehsan City Farm Sdn Bhd. He is currently serving as the Chairman of the company. He was previously the CEO/Executive Director of Bank Simpanan Nasional. During his tenure with Bank Simpanan Nasional, he re-engineered the bank’s business direction towards assisting Small and Medium Industries. Prior to that, he was also the General Manager of Perbadanan Usahawan Nasional Berhad (“PUNB”), setting up the funds’ investment division. He also held key senior positions at Maybank Berhad and Affin Bank Berhad executing risk management, strategic planning, credit management, and international banking roles in the respective banks. Since his retirement, he has not been sitting around but has been actively engaging in business. One of his ventures is acquiring an old abandoned aquaculture farm in 2019. He invested his time, effort, and money in the farm which has now become the centre of excellence for Aquaponic in Malaysia.
Experience:
January 2010 - Present
September 2009 - Present
January 2007 - Present
October 2004 - Present
March 2003 - Present
January 2001 - Present
1999 - 2014
August 1994 - December 2000
Education:
1976
CEO & Director
Irwan Shahrinaz Mohd Nahar, age 30, is an aspiring young CEO of Universiti Teknologi MARA (UiTM) graduate with over 5 years of executive leadership experience in business management. He possesses great leadership, and analytical skill and armed with a powerful intellect and strategic thinking, he can overcome and outmanoeuvre obstacles that seem unbeatable to most.
Experience:
Jan 2022 - Present
Aug 2021 - Dec 2021
Apr 2021 - Present
Apr 2019 - Mar 2021
May 2019 - Jul 2021
Nov 2018 - Apr 2019
Aug 2018 - Oct 2017
Oct 2016 - Apr 2017
Nov 2018 - Apr 2019
Education:
2016
2013
2009
Farm Manager
Ahmad Ridzuan Ishak, age 40, is a young agropreneur with experience of more than 15 years in aquaculture managing his family’s 12 open-cage aquaculture farm. He oversees all of DECF’s operations and procedures and is responsible for driving DECF to achieve and surpass sales, profitability, cash flow, and business goals and objectives.
Experience:
2021 - Present
2020 - 2021
2014 - 2018
2004 - 2014
Education:
2004
2000
Redeemable Convertible Preference Shares
The Issuer intends to raise up to RM 4,000,000 in this fundraising exercise.
RM 1,000,000
RM 4,000,000
RM 1 per share
1,000,000 shares
4,000,000 shares
RM 1,000
Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.
14 working days after the end of the Fundraising Period.
The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the Issuer, Darul Ehsan City Farm Sdn. Bhd. to Ata Plus Sdn. Bhd., either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following:
The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalization table, the term sheet, and management accounts.
The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.
THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn. Bhd. for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission.
Should the Investor require more information, they can do so by contacting Darul Ehsan City Farm Sdn. Bhd. directly at +6010-246 5854 (Irwan Shahrinaz, CEO).
(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period
(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007
(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
Redemption Period
Redemption period is 3 years.
Conversion
Conversion rights for tier I, II & III (“investors”) executable after 5 years (“conversion date”) from date of issuance (“issue date”) is fixed at 20% ordinary shares of the company valued based on valuation methodology to be determined later.
[20230110] DECF_Pitch Deck [Final] v1.1.2
Business Plan
DECF - Audited Financial Report FYE December 2021
Financial Account
DECF - eSSM
SSM
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Min Target
RM 1,000,000
Max Target
RM 4,000,000
Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversified portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.
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Min Target
RM 1,000,000
Max Target
RM 4,000,000
Min Investment
RM 1,000