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DFP Leadership Academy
DFP Leadership Academy Sdn Bhd is a corporate training service provider that specializes in business management and business marketing specifically in short media clip propagation, which is a popular marketing tool on social media platforms such as TikTok, XiaoHongShu, Lemon8, Meta and Instagram, especially to those corporate owners or entrepreneurs that are experiencing digital transformation and those who wanna be influencers.
DFP Leadership Academy Sdn Bhd is a corporate training service provider that specializes in business management and business marketing specifically in short media clip propagation, which is a popular marketing tool on social media platforms such as TikTok, XiaoHongShu, Lemon8, Meta and Instagram, especially to those corporate owners or entrepreneurs that are experiencing digital transformation and those who wanna be influencers.
MIN INVESTMENT
RM 2,000
MIN TARGET
RM 1,000,000
MAX TARGET
RM 5,000,000
DIVIDEND
8% p.a.
SHARE TYPE
Redeemable Convertible Preference Share
TENURE
2 years
SHARE PRICE
RM 1
DFP Leadership Academy Sdn Bhd is a corporate training service provider that specializes in "lifelong learning" and "industry knowledge exchange". It is dedicated to promoting education services for Asian talent and collaborates with practical entrepreneurs from China, Taiwan and Malaysia to offer courses in business management, business marketing, and related subjects like "internet, new retail, self-media, private domain operations, and live commerce".
Our courses focus on business monetisation using short video and self-media platforms such as YouTube, Meta, and TikTok; assisting small and medium-sized entrepreneurs, and mid to high-level managers in developing their business thinking, enhancing their strategic perspectives, and creating profitable models.
Digital Skills Training: DFP offers courses on how to manage various digital platforms (YouTube, Meta, TikTok) to help businesses and individuals monetize their online presence. This addresses their lack of digital skills and knowledge.
Business Consulting: DFP provides business consulting services to support businesses and individuals in integrating their existing business models with various digital media platforms. They offer expertise in various fields, such as self-media and digital marketing, addressing the challenges of finding new business leads.
Well-established platform: DFP’s platform offers a series of educational videos covering topics such as managing digital media platforms, in-depth analysis of renowned brand business models and so on. These videos offer insights to entrepreneurs who wish to stay competitive in the global market. In addition, free users can benefit from the free video content that is available on the platform.
Global Business Models and Marketing Strategies Case Studies Analysis
We have a collection of over 500 case studies of world-renowned brand business models and marketing strategies through in-depth video analysis. By combining these high-quality contents with data insights, we can meet the specific needs of learners, instructors, and organizations.
Cross-border Online Membership Network Spanning 41 Countries
Our platform's cross-border online membership network covers 41 countries, facilitating global communication and collaboration between entrepreneurs and professionals across different regions. The total number of registered online members is 1,300 members.
Significant Influence on Major Social Media Platforms
We have a strong influence on social media platforms, particularly on TikTok. Our video content has amassed an impressive 2.6 billion views, which is a remarkable achievement that cannot be understated. These milestones serve as a testament to our extensive experience and expertise in this ever-evolving industry, reaffirming our capability to provide top-tier training services.
Well-established Partnership Network in Over 10 Countries
Our global partnership and distribution team spans 10 countries, demonstrating strong business coverage and influence. Through the strong network, we can provide comprehensive support and services to local enterprises. Entrepreneurs can leverage these strong networks to foster the growth of their businesses.
Skilled-Focused Training Program with Standardized and Organised SOP
Our training courses are designed to help corporate clients create high-quality corporate social media accounts and nurture skilled content creators in a scalable and efficient manner. Through our structural training, our corporate clients manage their social media accounts more efficiently, resulting in cost and time savings.
Exclusive Entrepreneurial Networking Platform
We allow entrepreneurs to form their business alliances in a revolutionary manner. Utilizing technology and new media marketing, our networking platform facilitates effective connections among entrepreneurs, fostering the formation of strategic business alliances.
SEA Market Size (https://alexanderlhk.medium.com/the-education-technology-market-in-southeast-asia-2b7b56217846)
Based on the latest survey available, in Malaysia, there are about 30.8 million active social media users (Log in at least once in a month) in 2022. This is about 91.7% of the addressable demographics. Also, from 2021 until 2022, the number of users has grown 8%. The users have made their social media platform a primary or supplementary source of income especially on TikTok. With the latest data published in January 2023, TikTok growth rate is 1.34%, there are now around 17.2 million TikTok users in Malaysia. This has given a huge market opportunity for DFP to expand their business locally and globally.
Source:
Social Media in Malaysia - 2023 Stats & Platform Trends (https://oosga.com/social-media/mys/)
As of now, our primary focus is on the Chinese-speaking markets in Malaysia with courses conducted in Chinese. A robust digital marketing strategy will be implemented to reach a broader audience. MemberGo App subscription which currently provides Chinese language content will continue to make efforts to enhance subscribers' experience. Online/ Offline programs will be planned on a smaller scale. Introduction events for DFP Business Submit Club Membership will be held in Kuala Lumpur at DFP HQ from June 2024 onwards and will target the top businesses.
In the medium term, our attention shifts to diversification and regional expansion. Increased efforts in digital marketing will aim at reaching an even broader audience. Video content translations into multiple languages including Malay, Indonesian and English will be completed by this stage in order to target a larger market in Malaysia, Singapore and Indonesia. In later stages, the company is poised to penetrate the Southeast Asian market more aggressively. Further translations of video content will be completed to cater for Thai, Vietnamese and Philippine markets.
Currently, DFP has been conducting both online and offline classes since March 2020. We have done approximately 700 online classes and 4 offline classes in Malaysia, as well as 1,500 online and offline classes in Taiwan.
Fund Utilisation Timeline: The fund will be utilised within 24 months from the issue date.
Chief Executive Officer (CEO)
Hsu Hsuan Chi, age 28 is the CEO of DFP Leadership Academy Sdn Bhd. He has experience as a Corporate Marketing Advisor for listed companies such as Bedding World Taiwan, and other renowned companies.
Experience:
2023 - Present
2021 - Present
2018 - Present
Education:
Chief Financial Officer (CFO)
Hsu Shou Hung, age 56, is the CFO of DFP Leadership Academy Sdn Bhd. He has experience as Lead Strategist, Education and Innovation Service Center in China. He is also a Keynote Trainer, serving Prestigious Clients in China's Banking and other Renowned Companies.
Experience:
2023 - Present
2017 - Present
2012 - 2017
2012 -2016
2001 - 2011
Education:
Chief Operation Officer (COO)
Tan Theam Ping, age 38, is the COO of DFP Leadership Academy Sdn Bhd. He has experience as an Advertising and New Media Consultant. He developed and executed effective digital marketing plans for various listed companies and notable businesses, leveraging expertise in new media platforms and operations management.
Experience:
2023 - Present
2018 - Present
2011 - 2018
Education:
Chief IT Officer
You Tsung Han, age 50, is the Chief IT Officer of DFP Leadership Academy Sdn Bhd. He is an SEO/SEM Specialist who provides guidance on search engine optimization and paid advertising campaigns to various listed companies and notable businesses.
Experience:
2023 - Present
2021 - Present
2012 - 2016
2001 - 2011
Education:
Chief Academic Officer
Gu Xiang He, age 34, is a Chief Academic Officer of DFP Leadership Academy Sdn Bhd. He has experience in Regional New Retail and Self-Media Projects launched and managed over 100 new retail projects across multiple regions, leveraging expertise in operations management and digital marketing.
Experience:
2023 - Present
2021 - Present
2016 - 2018
Education:
Redeemable Convertible Preference Share
The Issuer intends to raise up to RM 5,000,000 in this fundraising exercise.
RM 1,000,000
RM 5,000,000
RM 1 per share
1,000,000 shares
5,000,000 shares
RM 2,000
Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.
14 working days after the end of the Fundraising Period.
An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of the Shares and subject to review and / or amendment if required or deemed necessary by the Issuer and the ECF Platform.
The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the Issuer, DFP Leadership Academy Sdn. Bhd. to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of this information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following :
The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts.
The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.
THE ISSUER agrees that; all information concerning the product, business and assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission.
Should the Investor require more information, they can do so by contacting DFP Leadership Academy Sdn. Bhd. directly at tptan@dfp-school.com or richiechia@dfp-school.com .
(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period
(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007
(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
Maturity Date
The tenure of the RCPS Shares is 2 years (“Maturity Date”) from the date the Shares are allotted to the holders.
Redemption
Option given to issuer to redeem all issued and outstanding RCPS at Subscription Price of RM1.00 per RCPS plus any accrued but unpaid dividends as at the Redemption Date.
Convertible
Option given to issuer to convert all issued and outstanding RCPS after two years from the date of issuance (“issue date”) at a maximum of 20% ordinary share of the company based on the RM5,000,000 maximum fundraised.
Dividend
The RCPS shareholders shall be entitled to a fixed and non-cumulative dividend, to be paid out of all profits available for distribution of the Company at the rate of eight per cent (8%) per annum of the Subscription Price from the first (1st) year of the Tenure onwards.
Investment Packages
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Min Target
RM 1,000,000
Max Target
RM 5,000,000
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Min Target
RM 1,000,000
Max Target
RM 5,000,000
Min Investment
RM 2,000