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Investing is risky. You might not know what you'll earn, it could be hard to sell, you might own less, unexpected things can happen, and you could lose all your money.
Fefifo
Fefifo (/fee-fai-fo/) is a technology-first Co-farming company, that focuses on empowering a new generation of progressive farmers in ASEAN by providing traditional smallholder farmers and young agriculture graduates with ready-to-farm spaces and technologies to kickstart a modern farming business.
Fefifo (/fee-fai-fo/) is a technology-first Co-farming company, that focuses on empowering a new generation of progressive farmers in ASEAN by providing traditional smallholder farmers and young agriculture graduates with ready-to-farm spaces and technologies to kickstart a modern farming business.
MIN INVESTMENT
RM 3,000
MIN TARGET
RM 300,000
MAX TARGET
RM 4,500,000
SHARE TYPE
Ordinary Shares
SHARE PRICE
RM 0.12
VALUATION
RM 13,320,000
Fefifo is born of an audacious vision - to be a technology-first food producer, making healthy food accessible to everyone.
Our mission is to make sustainable, profitable smallholder farming commonplace throughout South East Asia, where smallholders grow much of the food Asia consumes, yet are in the bottom 40% (B40) of the income pyramid.
Like the giant beanstalk that grew from magic beans to reach the golden egg beyond the clouds, Fefifo is an Impact Enterprise (granted Social Enterprise status by the Ministry of Entrepreneur Development) that seeks to transform the B40 smallholder farmers into Agropreneurs and lift them up the income pyramid.
MAR 2019 – Founded in Singapore, Fefifo Pte Ltd
MAY 2019 – Startup in Malaysia, Fefifo Malaysia Sdn Bhd - RM1.1m Paidup Capital
JUN 2019 – MOU signed with Crops for the Future Research Centre (CFF) for collaboration in R&D technology, application, transfer and training
DEC 2019 – MOU signed with Green World Genetics (GWG) for Guaranteed Buy-back program
APR – DEC 2019
JAN 2020 – Secured endorsement from International Pepper Community to develop modern and sustainable pepper farms
FEB 2020 – Secured 15 (+6) year lease for 18.3 acres privately owned land plot for Pilot farm in Rantau, Negeri Sembilan
MAY 2020 – Granted Social Enterprise status, acknowledged by the Ministry of Entrepreneur Development of Malaysia
ON-GOING
Follow Fefifo on LinkedIn for more on-going updates
To develop and implement 5-acre pilot farmspace with the following: Greenhouses (11%), 1-year runway (39.6%), lowland ground-up development (20.9%), crop systems (5.6%), pre-harvest support (3.0%), and development of proprietary platform DDFN (20.0%)
Co-Founder & CEO
19 year entrepreneur. Co-founded Yolk (a regional digital agency) in 2001, built and scaled across SEA, sold to the world's largest communications group (WPP network) in 2011 and recently exited in 2018. Served as CEO of Grey Digital (Regional) and Chief Strategy & Digital Officer of Grey Malaysia. Business mentor and advisor to regional conversational A.I. startup.
Co-Founder & Chief Innovation & Strategic Growth Officer
13 years of deep expertise in business and technology consulting, process design and re-engineering, building business lines and practices for top tier institutions (KPMG, PwC, global and regional financial institutions). MSc in Technopreneurship and Innovation from NTU. Alumni of deep tech startup builder and accelerator, Entreprenur First.
Co-Founder & Chief Brand & Product Officer
19 Year entrepreneur. Co-founded Yolk with Kelveen, built scaled and sold the regional digital agency to WPP network. Served as Grey Digital's Executive Creative Director for 7 years post acquisition. Award winning creator of innovative tech-related ideas, digital brands and products. Invited to multiple international design award judging panels.
Country Manager & Agricultural Operations
Executive turned Agropreneur. Over 20 years in managing international brands & business accounts, decorated with multiple marketing awards and honours. 5 years of hands-on experience in farm business planning to farm operations, selling agri-inputs, setting up own modern farm systems, greenhouses and managed entire tomato farm operations with Vincent for over 3 years. Certified in Modern Fertigation Systems & Smart Irrigation.
Chief Grower & Agricultural Operations
Over 10 years in Agriculture industry, hailing from one of the largest farms in Cameron Highlands. A passionate grower with deep knowledge on growing a variety of highland and lowland crops. Planned and setup farms from greenhouse to open farming across Selangor, Perak, Pahang, Kelantan. Extensive network across entire value chain from farming inputs to logistics to market access. Pioneer in commercial implementation of smart irrigation systems in Malaysia.
Chief Real Estate Development Officer
A decade of experience in real estate development, construction, planning and project management, including recently launched and much sought after low-density Ari Permaisuri, Akasia, Rumbia, Ixora and other boutique mixed developments in Klang Valley.
Chief Technology Officer
Over 15 years of deep expertise in big data mining, advanced modeling, and advanced analytics for transformative data-driven intelligence that impact of across operations, global supply chain, finance, inventory, IoT, and automating predictive machine learning forecasts.
Ordinary Shares
The Issuer intends to raise up to RM 4,500,000 in this fundraising exercise.
RM 300,000
RM 4,500,000
RM 0.12 per share
2,500,000 shares
37,500,000 shares
RM 3,000
Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.
14 working days after the end of the Fundraising Period
An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of ordinary shares (subject to review if required or necessary).
The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the Issuer, Fefifo Malaysia Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following :
The financial information listed on the Deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts.
The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.
THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission.
Should the Investor require more information, they can do so by contacting Fefifo Malaysia Sdn Bhd directly at veen@fefifo.co.
(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period
(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007
(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
Fefifo - Financial Statements FY 2018(1)
Financial Account
Fefifo_InvestmentDeck_Jun20_MY
Business Plan
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RM 3,092,242
of RM 300,000
Min Target
RM 300,000
Max Target
RM 4,500,000
Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversified portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.
PLEASE READ THE FULL RISK WARNING BEFORE DECIDING TO INVEST.
This page is approved as a financial promotion by ATA PLUS Sdn. Bhd., which is authorized and regulated by the Security Commission of Malaysia. Deals that are up for investment are only offered to members of ata-plus.com on the basis of information provided by the companies concerned. ATA PLUS takes no responsibility for this information or for any recommendations or opinions made by the companies. For further information on this, please read our Term of Use.
RM 3,092,242
of RM 300,000
Min Target
RM 300,000
Max Target
RM 4,500,000
Min Investment
RM 3,000