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Hobby Car Malaysia Sdn Bhd
Hobby Car is a one-stop service centre for the customization of food trucks from the design of the trucks all the way to the business models that food truck operators can take up. Hobby Car provides services for food truck design, permit and licence application & customization which adheres to Malaysia Fire & Rescue Department guidelines.

Hobby Car is a one-stop service centre for the customization of food trucks from the design of the trucks all the way to the business models that food truck operators can take up. Hobby Car provides services for food truck design, permit and licence application & customization which adheres to Malaysia Fire & Rescue Department guidelines.

MIN INVESTMENT
RM 4,000
MIN TARGET
RM 400,000
MAX TARGET
RM 1,250,000
SHARE TYPE
Ordinary Shares
SHARE PRICE
RM 16
Hobby Car was established in 2014 in collaboration with CAF/Dong Feng Siao Kang (DFSK) China, a truck manufacturing company in China for the brand DFSK. In 2017, in cooperation with the Fire & Rescue Department of Malaysia, Hobby Car completed guidelines to govern food trucks in Malaysia. This guideline is aimed to ensure the safety of the food trucks, operators and consumers. Now, the guideline has been tabulated and approved by the Road Safety Department of Malaysia and shall be implemented nationwide by this year.
Food trucks in Malaysia aren’t governed by proper guidelines in terms of their design. This caused a severe hazard to the operators and also to the consumers. Without proper guidelines and governance, food truck operators are not protected and insured properly. Numerous accidents and incidents involving food trucks, even causing injuries.
For food truck operators, they face various difficulties to obtain a licence and permit to operate their food truck business. They also lack the know-how to go around obtaining all the required documents to operate the business. On top of that, they lack the business know-how to launch a food truck business.
![[20230504] Hobby Car - Deal Page Template (Zue Version).docx (1).png](https://pxngcctamapirzokxdpu.supabase.co/storage/v1/object/public/deal-images/uploads/39f9pyyzo22-1764146229066.png)
![[20230504] Hobby Car - Deal Page Template (Zue Version).docx__1.png](https://pxngcctamapirzokxdpu.supabase.co/storage/v1/object/public/deal-images/uploads/r0nj4c1mkh9-1764146248344.png)
Hobby Car serves as a one-stop service centre to cover all services required to start operating a food truck business.
Hobby Car assists food truck operators in designing Bomba-compliant trucks. With the tabulation and approval of the guidelines drafted by Hobby Car, Hobby Car works closely with the Fire & Rescue Department and Road Safety Department of Malaysia to ensure all food trucks on the roads adhere to the guidelines.

![[20230504] Hobby Car - Deal Page Template (Zue Version).docx (11).png](https://pxngcctamapirzokxdpu.supabase.co/storage/v1/object/public/deal-images/uploads/t466p084iyi-1764146272735.png)
We provide leasing models to our operators. That means operators can own a truck without forking out the down payment, but only a monthly amount. We also charge them a monthly administration fee and quarterly maintenance fee as the trucks are sent back to us for maintenance plus inspection.
![[20230504] Hobby Car - Deal Page Template (Zue Version).docx (2).png](https://pxngcctamapirzokxdpu.supabase.co/storage/v1/object/public/deal-images/uploads/v973ih1mqbf-1764146310541.png)
![[20230504] Hobby Car - Deal Page Template (Zue Version).docx (7).png](https://pxngcctamapirzokxdpu.supabase.co/storage/v1/object/public/deal-images/uploads/9fn3qqxnpv-1764146320228.png)
The food truck business in Malaysia showed rapid development in the past few years (https://ir.uitm.edu.my/id/eprint/66081/1/66081.pdf), especially in the local night market.
The night market is a favourite local food place not only in urban areas but also in villages. In Peninsula Malaysia alone, there are 9,755 villages (Source: https://www.theedgemarkets.com/article/my-say-pasar-malam-and-five-year-plans). Each village will have a small-scale night market with traders who have their own customised food trucks selling at the markets. The number of privately owned customized food trucks in urban areas is potentially higher corresponding to 2 factors - the extensive size of the night markets and special locations & places for food truck businesses such as “Tapak” at KLCC, Putrajaya, Cyberjaya and Bukit Bintang.


With the implementation of the guidelines by the Road Safety Department of Malaysia, all customised trucks be it food trucks or camper vans; as long as there is electrical wiring; will be required to be modified to adhere to the guidelines.
This gives us the opportunity to capture a huge market that will require modification to the food truck bodies. Due to the growing demand for food trucks among Malaysians, there will also be a growing need for trucks on top of what we already have in Malaysia.

We will be working closely with various organisations, bodies and associations in Malaysia where we will offer the leasing model food truck business opportunity to the members. As this model is a low investment with a decent return, it will be a beneficial business opportunity for the members and students.
FUTURE EXPANSION
The leasing model of customized trucks is one of the revenue channels. After the official launch and implementation of the guidelines nationwide by the Road Safety Department, Hobby Car will be preparing to tap into the customized truck market nationwide.
![[20230504] Hobby Car - Deal Page Template (Zue Version).docx (8).png](https://pxngcctamapirzokxdpu.supabase.co/storage/v1/object/public/deal-images/uploads/i3u03ro4hjl-1764146385067.png)
In 2017, Hobby Car in cooperation with the Fire & Rescue Department of Malaysia completed the guidelines governing food trucks in Malaysia to ensure the safety of food truck operators and customers.
After 4 years, the guidelines have been tabulated, accepted and approved by Road Safety Department Malaysia and were launched in February 2023.
In 2022, Hobby Car launched the truck customization service and started working with various brands to customize 200 food trucks following the guidelines created.
![[20230504] Hobby Car - Deal Page Template (Zue Version).docx (6)_3.png](https://pxngcctamapirzokxdpu.supabase.co/storage/v1/object/public/deal-images/uploads/fy8nh77cqkm-1764146412676.png)
![[20230504] Hobby Car - Deal Page Template (Zue Version).docx (10).png](https://pxngcctamapirzokxdpu.supabase.co/storage/v1/object/public/deal-images/uploads/oigg6gxy0x-1764146431975.png)

With our lean team and efficient setup, Hobby Car will turn profitable 6 months after the first food truck is leased out by following the target below in terms of the number of new food trucks leased out per year:

This financial forecast is a very conservative forecast as it is based on the assumption there are no new food trucks being leased out after 2025 and that the revenue is maintained. At the same time, another conservative calculation is the fact that all food trucks are serviced with hire purchase loans. Having a smaller amount of loan will allow the company to break even faster.


Chief Executive Officer
Dato Goh Kok Chuan, age 59, is the Chief Executive Officer of Hobby Car Malaysia Sdn Bhd and also the chairman of the company. He has been in business for more than 30 years and successfully exited a publicly listed company after playing a vital role in IPOing it. Vast experience in various industries such as manufacturing, manpower and retail. Strong working relationships with various government bodies that in ensuring that execution can be rolled out smoothly.
Experience:
January 2020 - Present
2016 - 2019
2009 - 2016
2001 - 2009
1987 - 2000
Education:

Chief Operation Officer
Moo Yin Fei, age 36, is the Chief Operation Officer of Hobby Car Malaysia Sdn Bhd. He is also a top sales guy in the automotive industry. Built a company that made it the top 3 bodybuilder companies for food trucks in terms of market share in 3 years. The company became the top distributor of Japanese rebuilt trucks in Malaysia too. In charge of the customization of food trucks with deep expertise in the automotive industry.
Experience:
2022 - Present
2020 - Present
2015 - 2019
2010 - 2015
2009 - 2010
2007 - 2008
Education:
2006
2005
Ordinary Shares
The Issuer intends to raise up to RM 1,250,000 in this fundraising exercise.
RM 400,000
RM 1,250,000
RM 16 per share
25,000 shares
78,125 shares
RM 4,000
Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.
14 working days after the end of the Fundraising Period.
An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of the Shares and subject to review and / or amendment if required or deemed necessary by the Issuer and the ECF Platform.
The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the Issuer, Hobby Car Malaysia Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of this information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following:
The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts.
The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.
THE ISSUER agrees that; all information concerning the product, business and assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission.
Should the Investor require more information, they can do so by contacting Hobby Car Malaysia Sdn Bhd directly at dg@hobbycar.asia.
(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period
(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007
(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
[20230324] Hobby Car - eSSM
SSM
[20230713] Hobby Car Malaysia Sdn Bhd
Business Plan
[20230508] Hobby Car_Audited Account FYE 31st July 2021 (1)
Financial Account
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RM 40,000
of RM 400,000
Min Target
RM 400,000
Max Target
RM 1,250,000
Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversified portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.
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RM 40,000
of RM 400,000
Min Target
RM 400,000
Max Target
RM 1,250,000
Min Investment
RM 4,000