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Josens Projects

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TECHNOLOGY

Josens Projects Sdn Bhd (“Josens”) is a food technology company revolutionizing the food industry through the manufacture and supply of future superfoods with microalgae (globally recognised as the healthiest food source) as its core ingredient. Josens’ unique proprietary product, the ‘All 45 Essentials’ is a microalgae based powder which caters for all 45 food essentials required to sustain a healthy human life in just the right proportions.

Josens Projects

Closed

TECHNOLOGY

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Key Information

MIN INVESTMENT

RM 1,000

MIN TARGET

RM 300,000

MAX TARGET

RM 3,000,000

DIVIDEND

SHARE TYPE

Preference Shares

TENURE

5 years

SHARE PRICE

RM 1

VALUATION

RM 5,190,921

Introduction

Who We Are

Josens is the fully owned subsidiary and operational arm of Algae International Bhd (“AIB”). Josens’ business involves the manufacturing and production of microalgae-based food products. Josens is the global licensee of AIB’s proprietary technology¹ of growing clean microalgae in closed photobioreactor (PBR) systems and the ‘All 45 Essentials’ formula.

AIB is focused on R&D in microalgae production technology through closed photobioreactor systems (PBR). AIB’s unique PBR technology has been validated by several key research organisations including NASA² and the Weizmann Institute of Science.

The 45 Food Essentials

There are 47 essentials for life, being water, oxygen and the 45 food-based essentials made up of 9 amino acids, 13 vitamins, 20 minerals and 3 essential oils. Low levels of any of these essentials lead to disease and in severe cases, death.

Once we have all 45 food essentials, our immune system naturally strengthens and our bodies are able to self-heal with minimal medical intervention. Food intake and excessive eating is also minimised as our bodies are able to obtain all 45 food essentials in just the correct proportions necessary to sustain an optimum and healthy lifestyle.
¹^{https://patents.google.com/patent/WO2008105649A1/en}
²^{https://www.nasa.gov/centers/ames/research/OMEGA/index.html}

The Challenge

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_Source:_{https://www.statista.com/chart/19621/annual-health-expenditure-per-capita-due-to-obesity/}

There is currently no product available on the market which caters for all the 45 food-essentials. The only way for anybody to obtain all 45 food essentials and at sufficient levels, is by consuming nutritionally imbalanced foods or over-eating, which can lead to its own fair share of health problems such as obesity.
Nutritional deficiencies in any of the 45 food essentials lead to high risks of developing metabolic syndrome (“MetS”) which is the precursor for a variety of all other health problems such as diabetes, cancer, heart disease, hypertension, and depression.¹
According to the International Diabetes Federation, the level of MetS varies between 20 to 25% in Europe, China and Indonesia and higher in others with India about 30% and USA about 35%. Malaysia stands at 32.2%.²
Another issue faced globally is the mass factory style production of food which is not sustainable in the long run due to our fast depleting land and water resources. Further, mass-produced food contains pesticides, hormones, antibiotics, growth enhancers and additives, preservatives, and other ingredients which are harmful to our body.

¹^{https://en.wikipedia.org/wiki/Diseases_of_affluence}^.
²^{https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4331306/}

Our Solution

The Product

At Josens, we believe that our product, the ‘All 45 Essentials’ will revolutionize the food industry by being the food-source available on the market which caters for all the 45 food based essentials in its optimized proportions.
The ‘All 45 Essentials’ is currently available in powder form for ease of consumption, as well as a base for integration into other foods. The core ingredient of the ‘All 45 Essentials’ is microalgae, which is globally recognized as the healthiest and most diverse food source on earth.
By consuming ‘All 45 Essentials’ in its recommended daily proportions, we are able to optimize our immune system and our bodies’ abilities to self-heal naturally. More importantly, we are also able to avoid the health problems associated with nutritional imbalances / deficiencies and excessive food intake as mentioned above.
Further, unlike most microalgae based products currently in the market, Josens is able to incorporate exceptionally clean microalgae without any unpleasant smell / taste into the ‘All 45 Essentials’ due to AIB’s proprietary technology in microalgae production (as discussed below).

The All 45 Essentials can be used as a base to develop other food products without affecting their taste and smell, thereby making a large part of the food chain much healthier.

Screenshot 2025-11-27 at 5.35.54 PM.png

Why We're Different

Microalgae technology

Currently, over 99% of global microalgae is produced in open raceway ponds, which face cleanliness problems and are limited to only growing about a dozen out of a few hundred thousand species. AIB has opened up the vast potential of microalgae, the largest plant genetic base, by perfecting its technology of growing hundreds of thousands of microalgae species and producing clean biomass competitive with current agriculture.
This unlocks the full potential of economically grown microalgae at a scale which was not possible before. AIB and Josens have no competitors in respect of their current level of technology, low capital and running costs.
By incorporating AIB’s PBR technology into their waste discharge systems, AIB is able to develop cyclic industries for these palm oil mills and soya processing plants by converting their effluents into biogas to produce electricity, whilst also producing large quantities of microalgae to be used by Josens at a very economical rate.
These not only have huge environmental impact in addressing water shortages and pollution in the country, but are also of great value from a food-source perspective given that microalgae has the potential to replace most current agriculture as well as provide high protein alternatives and supplements to meat.
Due to Malaysia's tropical climate, microalgae can be grown very quickly (within a harvest cycle of 3 days) and at large varieties, which combined make microalgae potentially the most complete food source, ideal for boosting the economy.

Our Revenue Model

Our Market Opportunity

Josens has the exclusive global licensee rights to:

The ‘All 45 Essentials’ formula with microalgae as its central ingredient.
The farming of microalgae through AIB’s proprietary closed PBR systems and modular microalgae farming technology. This ensures that the microalgae used in Josens’ ‘All 45 Essentials’ are of the highest quality and cleanliness whilst keeping costs at its minimum.

Josens‘ products have major potential in the global wellness economy which was growing annually at 6.4% before Covid-19. In just a few months following Covid-19, health foods have seen a major spike in demand¹ as the importance of healthy living and developing a strong immune system becomes increasingly recognized.
₁_{https://www.marketwatch.com/press-release/impact-of-covid-19-on-spirulina-market-health-benefits-of-spirulina-this-market-expected-to-grow-at-a-cagr-of-94-to-reach-6296-million-by-2025-2020-05-24}

Containing the risks of Epidemics

As statistics begin to show that the effects of Covid-19 differ from individual to individual with only 10% of infectees required to be hospitalized, the importance of developing a healthy immune system is more evident than ever.

We believe that the ‘All 45 Essentials’ will be key in containing the risks of Covid-19 and other Epidemics (past, present or future), due to its role in the strengthening of our immune system.

Our Strategy

Short Term

Develop the microalgae farm at the Serunding Palm Oil Mill, Sabah to grow microalgae for the ‘All 45 Essentials’.
Establish and operate the Josens Health Maintenance Club with our Partners
Start manufacturing commercial products from the microalgae produced. The initial products to be manufactured mostly using contract manufacturers in Malaysia

The backbone of our marketing will be through a commercial website, customizable to each market and with local presence which will be supported by affiliate marketers, on-the-ground marketing, talks, discussions and education / awareness campaigns. This will be supported by selected retail marketing outlets and sub distributors in each market. In Malaysia, small scale sales have commenced, whilst strong marketing personnel in North America, Malaysia and Australia have been identified.

Medium Term

A farm to grow microalgae species to produce β-Carotene, Docosahexaenoic acid (DHA), Eicosahexaenoic (EPA) is under planning. These are Business to Business products and several potential customers have been contacted and are interested.
There are several groups, many with multiple locations, in countries outside of Malaysia interested in the type of microalgae farm projects we set up to mitigate their waste problems. These will allow the company to grow and market valuable microalgae species along with their downstream products.

Long Term

There will be continuous growth of microalgae farms and an increasing range of products from them globally while helping other industries mitigate their effluent problems.
These will be set up as fast as it is prudent.
Josens’ holding company, AIB is working towards public listing within 5 years, with all investors of Josens being offered the opportunity to become ordinary shareholders in AIB prior to its listing (see details in the Term Sheet).

Our Achievement

Financial Forecast

Screenshot 2025-12-05 at 3.10.22 PM.png

Use of Funds

Funds will be used for Expansion of Production, Operations and Staff Acquisition, Marketing Activities, Maintenance and update of the system

Fund Allocation Breakdown

Team Members

Jag Kaurah

Chief Executive Officer

John Salmon

Finance Director

Dato Khairul Annuar

Business Development

Surinder Kaur

Operations Director

Helen Morgan

Marketing Director

Jasdev Singh

Marketing North America

Kishen Kaurah

Overseas Projects / Succession Plan

Balraj Purba

Overseas Projects / Succession Plan

Investment Terms

Type of Shares

Preference Shares

Offering Size

The Issuer intends to raise up to RM 3,000,000 in this fundraising exercise.

Minimum Fundraising Target

RM 300,000

Maximum Fundraising Target

RM 3,000,000

Subscription Price Per Share

RM 1 per share

Minimum Shares Offered

300,000 shares

Maximum Shares Offered

3,000,000 shares

Minimum Investment Amount

RM 1,000

Investor Eligibility

Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.

Closing Period

14 working days after the end of the Fundraising Period.

Subscription Procedure

An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of preference shares and subject to review if required or necessary, the procedure may be amended by the Issuer and the ECF Platform.

Disclaimers

The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the Issuer, Josens Projects Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following :
The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts.
The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.
THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission.
Should the Investor require more information, they can do so by contacting Josens Projects Sdn Bhd directly at josensprojects@gmail.com.

Disclaimer by Securities Commission

(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period

(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007

(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Investors Rewards Entitlements

RM 1,000+15% Discount

The owner of the Shares shall be entitled to a 15% discount on the retail price of all the Issuer’s products (not for resale), from the date of Issuance of the Shares, until the Shares are converted or redeemed.

Documents

Josens Financials 2019 June_compressed

Audited Account

Financial Statement 2018 (1)_compressed

Audited Account

Josens - Pitch Deck dd May 2020 (2)_compressed

Business Plan

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Presentation

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Funding Progress

313%

RM 939,000

of RM 300,000

Min Target

RM 300,000

Max Target

RM 3,000,000

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