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Lewré
Lewré is Asia’s leading bespoke footwear brand offering highly customised creations which feature glamorous designs and the attention to detail only offered by those at the height of luxury. Founded in 1997, Lewré has garnered international recognition for its commitment to excellence in design and as a pioneer in the footwear industry, going as far as being endorsed as Malaysia’s royal couturier and brand.
Under the artistic direction of renowned designer Dato' Lewré Lew, the brand aims to extend its flair for luxury beyond the footwear industry.
Lewré is Asia’s leading bespoke footwear brand offering highly customised creations which feature glamorous designs and the attention to detail only offered by those at the height of luxury. Founded in 1997, Lewré has garnered international recognition for its commitment to excellence in design and as a pioneer in the footwear industry, going as far as being endorsed as Malaysia’s royal couturier and brand.
Under the artistic direction of renowned designer Dato' Lewré Lew, the brand aims to extend its flair for luxury beyond the footwear industry.
MIN INVESTMENT
RM 11,500
MIN TARGET
RM 1,000,000
MAX TARGET
RM 3,000,000
SHARE TYPE
Ordinary Shares
SHARE PRICE
RM 82.5
Founded by renowned designer and couturier, Dato’ Lewré Lew Fong Voon, in 1997, Lewré has won multiple awards and has gained recognition over the years for its excellence in design and masterful crafting. This prestigious homegrown brand is the proud recipient of the Putra Brand “SME Brand of the Year” Award 2011 and was named “Brand of the Year – Fashion Shoes Category” in 2016 by the World Branding Forum UK. Dato’ Lewré has personally attended to and designed footwear for Kate Middleton, Duchess of York, and members of the Malaysian Royal Family. Lewré aims to be at the forefront of bespoke footwear and to lead the fashion industry to new heights.
Currently, the only option available to customers are ready-to-wear shoes. The footwear industry is faced with a large shortage of footwear makers that are capable to fulfill ever increasing customers’ demand, particularly for high heeled shoes. The demand for customisation and bespoke services is largely overlooked by industry players. As a result of the rarity of craftsmanship and designer skills required, there exist very few bespoke shoemakers worldwide to fill this gap. Very few players in the bespoke footwear industry possess the expertise, craftsmanship and skills required to capitalise on this market opportunity.
Since its inception, Lewré Bespoke boutique has worked relentlessly to deliver the best possible personalised footwear to their clientele. Lewré Bespoke strives to be at the forefront of personalised and exclusive footwear. Lewré Bespoke delivers excellence in design and masterfully crafted products to its customers. Our target customers are Branded Bespoke segment as we believe our brand positioning into one of the best Royal Couturier Bespoke Brand as "A shoe made personally for you".
Influential and loyal clientele. The Lewré Bespoke boutique serves an influential and loyal clientele, including celebrities and members of the Malaysian royal families.
Reputable branding. Our focus on reputable branding for Lewré Bespoke has allowed us to diversify into many other luxury good businesses, such as gourmet F&B franchising and brand licensing.
Growing demand in Asia. As one of the very few bespoke shoe designers in Asia, we have positioned ourselves to fulfill the increasingly high demand in the Asian market for designer products and bespoke series.
IP technology. The development of our 3D footwear IP technology prototype would allow for massive scaling of Lewré Bespoke services and carry the business model to the next level.
Strategic partners. Engaging with key reputable and influential partners like private banking, high net worth clubs, etc.
Dato Lew with Sultanah Kalsom and Puan Sri Shariffa at the launch of 2017 collection, Gorgeous Lush
Our History
Dato’ Lew started shoes business in the year 1987. In 1991, Dato’ Lew’s shoes caught the attention of the Minister of International Trade and Industry (MITI), YB Dato Seri Rafidah Aziz and since encouraged Dato’ Lew to venture into the international market with the help of MATRADE. His products were launched into the international arena by exhibiting in GDS Shoe Fair in Dusseldorf, Germany in 1991. For many years, Dato’ Lew‘s shoes were custom-made for designers such as Arkadius, Ben de Lisi, Jasper Conran and Dexter Wong. Ever since then, there was in increasing demand for his shoes both locally and internationally.
Dato’ Lew launched his self-name brand Lewré in 1997. Lewré has worked with designers such as Eric Way (UK), Albert King (Malaysia), Kai (Thailand), Melinda Looi (Malaysia) and many other designers around the globe. Dato’ Lew places the utmost importance to the quality of the products. Hence, Lewré was accorded the ISO 9001:2003 certification in recognition of its international standard and quality. Consequently Dato Lew focused his efforts on branding and was elected the President of the Branding Association of Malaysia in 2006.
Today, a host of royalties, celebrities and socialites turn to Dato’ Lew for a custom-made pair of Lewré shoes, from celebrities to other members of the royal family. In 2011, Lewré was honored with the Putra Brand SME of the year award and subsequently Brand of the Year Award in 2016 by the World Branding Forum of United Kingdom. Lewré has since upgraded to ISO 9001:2015 to continue commit to the quality of its line of products.
Our Business Structure
In 2016, Lewré Holdings restructured its business, focusing on the bespoke fashion segment and leveraging its prestigious brand for gourmet and licensing business.The two businesses open significant revenue channel, especially for global market expansion.
BESPOKE
GOURMET
LICENSING
Leveraging on the strong and established Lewré brand, the group diversified into gourmet F&B business “Nicsmann 1940s by Lewré”. The number of mergers and acquisitions in the international fashion and luxury sector rose an estimated 30% to 96 in 2016, compared to 75 in 2015, and 89 in 2014.* Lewré’s intellectual property spans across 30 countries globally, and brand presence can easily be expanded and launched seamlessly in accordance to the prospective country’s licensing regulations.
In 2016, Lewré Holdings restructuring focuses on the bespoke fashion segment and leveraged its prestigious brand for gourmet business. The licensing business will be another significant revenue channel, especially for global market expansion.
We intend to grow our business and achieve profitability by the end of 2018. Our programmes are competitively priced and are adjusted to local currencies and costs- of-living, making our programs more accessible and affordable to everyone.
SHORT TERM
MEDIUM TERM
LONG TERM
The fund allocation breakdown is as follows:
Founder, Group Executive Chairman & CEO
Co-Founder & COO
Lewré Holdings Sdn Bhd, a private limited incorporated in Malaysia
Lewré is Asia’s leading bespoke footwear brand offering highly customised creations which feature glamorous designs and the attention to detail only offered by those at the height of luxury. Founded in 1997, Lewré has garnered international recognition for its commitment to excellence in design and as a pioneer in the footwear industry, going as far as being endorsed as Malaysia’s royal couturier and brand.
Ordinary Shares
84 days
The Issuer intends to raise up to RM 3,000,000 in this fundraising exercise.
RM 1,000,000
RM 3,000,000
RM 82.5 per share
12,121 shares
36,363 shares
RM 11,500
Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.
Investors are also entitled to receive benefits based on investment tiers as per the table below:
The Proceeds are intended to be used for working capital, R&D in technology, Branding, Marketing, e-commerce expansion, asset purchase, etc. The Proceeds will be transferred to the Issuer by the end of the Closing Date.
20 working days after the end of the Fundraising Period.
A Shareholder agreement to subscribe ordinary shares and subject to review if required or necessary, the procedure may be amended by the Issuer and the ECF Platform.
The information, calculations and remarks expressed herein on this term sheet or any other parts of the platform are based on information provided, disclosed and presented by Lewré Holdings Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaim responsibility for the accuracy, completeness and/or validity of these information, hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following :
The financial information listed on the deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalization table, the term sheet, and management accounts.
The financial forecasts and projections have been prepared by the issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.
THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respect and is not misleading or deceptive whether by inclusion or omission.
Should the Investor require more information, they can do so by contacting Lewré Holdings Sdn Bhd directly at invest@lewre.com.
(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period
(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007
(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
Investment Amount: RM 11,500
Reward(s)
Investment Amount: RM 57,500
Reward(s)
Investment Amount: RM 111,500
Reward(s)
Investment Amount: RM 223,000
Reward(s)
Lewre Pitch Deck
Pitch Deck
Lewre Holdings Terms on Shareholdings and RCPS & CPS
Holdings Terms on Shareholdings and RCPS & CPS
Lewre 3Y Financial Projection
Financial Projections
CAP Table
Cap Table
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View our detailed presentation slides
3rd & 4th Quarter Progress and Achievement
2nd AUGUST 2018 : NICSMANN 1940s by Lewré
From TREC Kuala Lumpur to Starling Mall Damansara Uptown, Nicsmann 1940s by Lewré has now expanded to above 6,000 feet at Sky Avenue, Genting Highlands. Nicsmann officially opened on 2nd August 2014.
No one can resist to warm of fine dining with luxurious wine with western food during cold environment around Sky Avenue, top of the hill of Genting Highlands in Malaysia! Living up to Nicsmann 1940s by Lewré’s unique restaurant-tainment concept, the two-tier restaurant offers an extraordinary experience – al fresco dining in cool weather, elevated by fire pits in the patio. Meanwhile, the upstairs Nicsmann Rooftop is designed as an entertainment bar with dart machines, pool tables and more, overseeing panoramic scenery in the open balcony. Your family and you can enjoy a meal while breathe cool and comfortable air.
20th OCTOBER 2018 : The Most Expensive Wedding Shoes
The Most Expensive Wedding Shoes Lewré Bespoke & Cartivia Italy recently collaborated to ambitiously produce “The Most Expensive Wedding Shoes”, as officially recognized and certified by Malaysia Book of Records on 20 October 2018. An effort that took almost 6 months from conception to production, these exquisite wedding shoes with 4 inch heels was designed by Lewré Bespoke’s founder - Dato’ Lewre Lew himself, adapted from a design from his upcoming “I Love You” Premium Collection.
With over 20 years of experience in the shoe making industry, this was one of the most ambitious projects ever undertaken by the renowned royal shoe couturier. Cartivia Italy, a dealer in elegant jewelry and fine diamonds, was equally ambitious in undertaking this project and offered the best diamonds they had, along with their expertise in fitting and embedding the precious stones onto the shoes.
The final worth of the shoes are a record breaking USD 1.2 million (approx. RM5 million) and is certified by the Malaysian Book of Records as “The Most Expensive Wedding Shoes”.
14th SEPTEMBER 2018 : HAPA AWARDS
On 14th September 2018, Nicsmann 1940 by Lewré received award from HAPA entrepreneur award series 2018/2019 for HAPA start-up Entrepreneur.
RM 1,247,500
of RM 1,000,000
Min Target
RM 1,000,000
Max Target
RM 3,000,000
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RM 1,247,500
of RM 1,000,000
Min Target
RM 1,000,000
Max Target
RM 3,000,000
Min Investment
RM 11,500