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Musang Valley Agro Sdn Bhd

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AGRICULTURE

Musang Valley Agro is a modern Malaysian agricultural company founded by a group of professionals with more than 20 years of experience in the agro- business and plantation industry. Other than durian trees, we aim excel in exporting, trading and retailing this magnificent fruit. We aim to elevate the industry and create a holistic agroecosystem.

Musang Valley Agro Sdn Bhd

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AGRICULTURE

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Key Information

MIN INVESTMENT

RM 3,500

MIN TARGET

RM 1,500,000

MAX TARGET

RM 3,000,000

DIVIDEND

2% to 14% p.a.

SHARE TYPE

Redeemable Non-Convertible Preference Shares

TENURE

4 years

SHARE PRICE

RM 700

Key Risk Disclosures

Kota Bharu High Court on 21st April 2022 has dismissed an appeal to file an injunction by Orang Asal against Ladang Kelantan Sdn Bhd, which is the concession holder for the land.

Introduction

Musang Valley Agro is a leading integrated plantation company with a vision to become Asia’s largest supply chain plantation company while continuously advancing our business growth as a global enterprise with strong roots in the ASEAN region.

By building a green, modernized urban system, we aim to give back to the local community by providing consumers with safe and high-quality produce and food with the integration of quality resources.

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The Challenge

We are a smart farming agricultural team that utilize both hardware, software and data analytics in planting our durian plantation. We will carry out tree profiling and tagging on each Durian tree so that each of our durian tree will have their own identity number following with their coordinate on the map, their age, and their status.

Our Solution

Every single action and process on the tree will be tracked. We will be notified once there is any abnormal status in the tree and action can be taken in time to prevent further loss. Besides, with all the data, actionable insight can be drawn to maximize productivity and minimize cost.

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The above image shows all the Durian tree identification and their location on the map. This is a 2,700-acres land and each acre of land are planted with 30 Durian trees. Each tree will have its own coordinate and all this data are accessible through the software.

Why We're Different

Compared to other smart farming in Malaysia, we are more specialized in utilizing technology in plantation. The current technology used in Malaysia farming industry are limited to only water, soil and fertilization tracking.

However, our resources invested in smart farming are not bound by this limitation. We are able to track not only water, soil and fertilization but also the quality of each durian and the health status of each Durian tree.

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Pasted image Why Smart Farming?

Reduce Cost
The cost is mainly spent on labour when harvesting the fruits. After implementing smart harvesting, we can use robots to harvest the fruits automatically instead of manual labour.
Increase Productivity
Smart harvest technologies offer better insight into the crops to identify and relay the harvest potential to the farmers, leading to an increase in productivity.
Fruits Prediction
Smart system has the ability to foresee production results. This allows company to plan for better product distribution and better control over the internal processes.

Our Revenue Model

MVA has utilized smart farming and installed advanced technology, IoT, on 2,700 acres of soil to reduce the waste of water, food, fertilizer, and pesticides. The company also has an efficient traceability system that records information and data throughout the entire process to ensure product quality and safety.

IoT track every single durian allowed us to perform attendance & performance control, field inspection & tree health control, water management control, fertilizer application control and pest & disease control.

With IoT, we are able to maximize the productivity of each durian and generate the greatest amount of value from our investment.

Chain traceability and internal traceability In MVA manufacturing processes，we able to collect and manage information regarding what has been done in manufacturing processes from acceptance of raw materials and parts to shipment of products.

With the help of IoT, we are also able to accurately pinpoint the harvesting period of each durian tree to prevent any wastage. Besides, we can identify and sperate the durian according to their grade. This help to smoothen the distribution process and also allowed accurate accounting and reporting on the revenue generated.

Our Market Opportunity

Durian is the king of fruits, and it is also the most expensive fruit in Malaysia. As compared to other plantations, Musang king can generate up to RM155,250 of value per hectare. Musang King brings 3,880% more revenue as compared to rubber plantations. Hence, by planting Musang king, we can maximize the productivity of this big land acquired.

Besides, the market of Durian is very big. Our neighbours, Singapore itself has traded more than 16 million KG of durian in the year 2020. China also contributes more than 8 million KG of durian trade in the year 2020. We can see that the demand for durian is very big and there is a lot of opportunity in the Durian market.

The price of Malaysia’s Musang King Durian is increasing non-stop starting year 2016 from RM 15 – RM 30 per KG to RM 35 – RM 65 per KG in year 2020. The price of Musang King has 57% doubled in just 5 years period. Who can imagine how much a KG of Musang King might cost in another 5 years period?

Exports of Durian from Malaysia also increase by 32.2% from year 2018 to year 2019. China Durian import also increased tremendously starting from year 2010. The Durian import of China has an increment of 350% in metric tons and a 1000% in US dollar.

Besides, Malaysia also granted approval to import nitrogen whole fruit durian into China, result in a 30% soar in durian farm prices.

Malaysia is also projected to increase the production of durian to 443,000 ton by 2030 with an annual growth rate of 4%. The premium durian will consist of 28% of total production. The export target is 22,000 ton by 2030 of which 6,000 ton (27%) is premium durian.

Our Strategy

Our Achievement

Before implement the IoT technology, each tree is only able to produce up to 100 durian and the proportion of Grade A only consist of 20%. However, each tree is able to produce up to 180 durian and the proportion of Grade A can be increased to 50%. Each tree can generate 218% more revenue by using the IoT in smart farming.

Why Invest In Us?

More than 8 years of discounted Durian Consumption which is the longest membership benefit in the market.
Investors can receive fixed interest every year for the next 12 years.
Return of Capital at the end of 12 years.
It takes a shorter period to have a positive return as we are pledging revenue from current trees production to you.
You are investing in an existing plantation that is ready for harvesting.

Financial Forecast

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Use of Funds

The proceeds are intended for the 10 acres land operating cost: 25.05% for Set Up, 7.10% for Input Cost, 32.69% for Administrative Cost, 33.13% for Farm Labour Cost, 2.03% for Miscellaneous and a utilisation time period of 4 years.

Fund Allocation Breakdown

Team Members

Calvin Ngai

Co-Founder & Managing Director

Thomas Neo, age 56, with more than 15 years of experiences in agriculture, Thomas founded many agriculture related company such as Axies Plantation, Ladang Laksama, Canaan Hilltop.
Thomas is also well verse in plantation related knowledge especially Farm Management, Soil Conditions, Human Resources & Logistics.
Besides that, Thomas has been supporting local residents by providing them work opportunities to work at his farm and educate the workers on practical technical knowledge & training.

He has also been honoured the Malaysia Agro Excellence Awards 2016 - Best Brand Award Winner.

Experience:

July 2021 - Present

Agriculture Extension Officer | Musang Valley Plantation
- To provide climate risk management support to the MVP team including leading research on climate-smart agriculture.
- Use econometrics/statistics for agricultural risk management strategies for calculating risk indicators, yield, and adaptation/mitigation options.
- Assist, as required, in the spatial modeling activities and be responsible for preparation and handling large datasets, spatial analyses and geographic information system (GIS) mapping, as and when requested.
- Farm infrastructure building and advise.
- Contribute to the other activities as assigned by the supervisor.

April 2014 - Present

Chief Executive Officer | Circle Place Sdn Bhd
- Analysing existing operations, crops, livestock, staff, and financial documents and recommending improvements.
- Preparing plans and schedules for planting and harvesting and ensuring staff understands expectations.
- Visiting the different divisions to inspect crops, livestock, and also perform tests on soil and water.
- Ensuring seeds, fertilizers, pesticides, and other supplies are regularly restocked.
- Scheduling repairs, maintenance, and replacement of equipment and machinery.
- Handling the marketing and sale of products produced on the farm like fruit, vegetables, dairy, meat, and grain.
- Ensuring all staff adheres to health and safety regulations.
- Assisting with the recruitment and training of new staff members.
- Collaborating with senior staff to prepare budgets and financial reports.
- Building professional networks and keeping abreast of developments in agricultural science.
- Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, production methods, and coordination of people and resources.

January 2009 - April 2014

Chief Executive Officer | Globalzone Sdn Bhd
- Direct the implementation of policies and procedures to ensure adherence to mining standards.
- Implementation of policies and procedures to ensure adherence to organisational standards.
- Implementation of policies and procedures to ensure adherence to legislative standards.
Create team synergy, manage diversity and promote a high performance culture.
- Project execution using knowledge of mining and mine planning software & hardware.
- Ensuring the communication of multidisciplinary teams.
- Marketing and Sales.

Nelson Neo

Co-Founder & General Manager

Nelson Neo, age 33, besides having more than 8 years of experiences in Agriculture, Nelson is also a business development consultant for more than 6 years before stepping into Agriculture industry.

Nelson also actively involved in public speaking and have more than 15,000 students in more than 5 countries in S.E.A. His own sales distribution brand to end consumer market - Kasih Sayang hit RM 1mil revenue within a year by selling local snacks, durians & cake decoration.

Experience:

January 2021 - Present

Co-Founder and General Manager | Musang Valley Plantation
- Managing and developing Musang King Durian plantation project

November 2018 - Present

Founder | Urcheckin

June 2018 - Present

Director of Business Development | Circle Place Sdn Bhd
- Circle Place Sdn Bhd is located in Gua Musang, Kelantan

March 2017 - Present

Director of Sales Marketing | Kasih Sayang Kluang Enterprise
- Kasih Sayang Kluang Enterprise is a business company that aims to promote the heritage of Kluang. It provides bed & breakfast accommodation and various Malaysian food souvenirs.
Key responsibilities:
- Developing and implementing strategic marketing plans and sales plans to achieve corporate
Objectives:
- Create and manage online merchandise through online partners and social media
- Plans and oversees advertising and promotion activities
- Engage in daily retail activities
- Conduct staff training and evaluate staff performances
- Establish and maintain relationships with industry influencers and potential business partners

September 2017 - June 2019

Affiliate Marketing Manager | I Synergy Group Ltd.

September 2015 - December 2017

International Student Support | University of South Wales
Key responsibilities:
- Assisted international students with accommodation and welfare issues
- Solicited student questions about challenges in campus
- Supported students by providing counselling and guidance on non-academic matters

October 2010 - March 2015

Sales Marketing Executive | Beacon International College
- Worked closely with Faculties and overseas representative offices to plan and deliver activities leading to meet fee-paying student enrolment targets through partnerships.
- In co-operation with Faculties, developed and delivered comprehensive partnerships plans for designated regions in cooperation with faculties within a specified budget.
- Carried out market analysis and environmental scanning to identify potential partner institutions matching the profile of the University.
- Reviewed and monitored existing partnerships and ensure they continue to support the University’s strategic objectives.
- Maintained effective customer relationship management for prospective and current international partners, prospective students (including applications and enquirers), nominated agents and representatives and other stakeholders.
- Worked with Academic Services to ensure that all new international student mobility and designated international partnership opportunities conform to QAA and in-country education regulations and when required to undertake initial due diligence on the viability of potential new international partnerships.
- Organised inward and outward visits, including academic and senior management members of staff, as well as visiting academics and representatives from government bodies, local ministries of education and key international stakeholders.
- Put in place processes and systems to enable the smooth running of international partnerships, recruitment and admissions process for student mobility and other assigned regions. Contribute to the development of University policy in these areas.
- Supported the delivery of the International Summer School and Study Abroad activities.
- Maintained accurate records, databases and management information systems including relevant websites.
- Assisted the development of partnerships/promotional materials relevant to student mobility and designated market areas.

Education:

University of South Wales | Master of Business Administration

Thomas Neo

President, Plantation Management

He has also been honoured the Malaysia Agro Excellence Awards 2016 - Best Brand Award Winner.

Experience:

July 2021 - Present

Agriculture Extension Officer | Musang Valley Plantation
- To provide climate risk management support to the MVP team including leading research on climate-smart agriculture.
- Use econometrics/statistics for agricultural risk management strategies for calculating risk indicators, yield, and adaptation/mitigation options.
- Assist, as required, in the spatial modeling activities and be responsible for preparation and handling large datasets, spatial analyses and geographic information system (GIS) mapping, as and when requested.
- Farm infrastructure building and advise.
- Contribute to the other activities as assigned by the supervisor.

April 2014 - Present

Chief Executive Officer | Circle Place Sdn Bhd
- Analysing existing operations, crops, livestock, staff, and financial documents and recommending improvements.
- Preparing plans and schedules for planting and harvesting and ensuring staff understands expectations.
- Visiting the different divisions to inspect crops, livestock, and also perform tests on soil and water.
- Ensuring seeds, fertilizers, pesticides, and other supplies are regularly restocked.
- Scheduling repairs, maintenance, and replacement of equipment and machinery.
- Handling the marketing and sale of products produced on the farm like fruit, vegetables, dairy, meat, and grain.
- Ensuring all staff adheres to health and safety regulations.
- Assisting with the recruitment and training of new staff members.
- Collaborating with senior staff to prepare budgets and financial reports.
- Building professional networks and keeping abreast of developments in agricultural science.
- Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, production methods, and coordination of people and resources.

January 2009 - April 2014

Chief Executive Officer | Globalzone Sdn Bhd
- Direct the implementation of policies and procedures to ensure adherence to mining standards.
- Implementation of policies and procedures to ensure adherence to organisational standards.
- Implementation of policies and procedures to ensure adherence to legislative standards.
Create team synergy, manage diversity and promote a high performance culture.
- Project execution using knowledge of mining and mine planning software & hardware.
- Ensuring the communication of multidisciplinary teams.
- Marketing and Sales.

Edmond Chow

Vice President, Agro-Tech

Edmond Chow, age 40, has consulted more than 1,000 hectares plantation Land in Southeast Asia countries such as Cambodia, Vietnam, Philippine, Indonesia & Malaysia, Edmond possess 10 years experiences in Trading. The total 11 years experiences in Agriculture gained him the strong distribution channel to China.

Edmond is also actively involved in the international fruits export market and plantation. Aside being the Vice President of Musang Valley Agro Sdn Bhd, Edmond is also a former Vice President of KL & Selangor Fruit Farmers’ Association (KLSFFA) and former Director of Koperasi Perkebun Buah-buahan Selangor Berhad.

Experience:

2022 - 2025

Vice President | The Federation of Fruit Farmers Association

2021 - Present

Agriculture and Primary Industries Group Member | Chinese Chamber of Commerce & Industry of Kuala Lumpur & Selangor (KLSCCCI)

2021 - 2022

Vice President | Kuala Lumpur & Selangor Fruit Farmers’ Association

2020 - Present

Executive Committee | Persatuan Agro-Entrepreneur of Selangor Fruit Valley

2019 - 2021

Treasurer | Kuala Lumpur & Selangor Fruit Farmers’ Association

2017 - Present

Director cum Secretary | Koperasi Pekebun Buah-buahan Selangor Berhad

2016 - Present

Agrofood Productivity Nexus (APN) Committee | Malaysian Productivities Corporation (MPC)

2016 - 2018

Vice President | Kuala Lumpur & Selangor Fruit Farmers’ Association

2016 - 2018

Audit Committee | Kuala Lumpur & Selangor Fruit Farmers’ Association

2016 - 2017

Director cum Vice President | Investment Division of Koperasi Pekebun Buah-buahan Selangor Berhad

2014 - 2016

Committee | Kuala Lumpur & Selangor Fruit Farmers’ Association
Panel Advisor | grofood Virtual Advisory Clinic (AVAC), MPC
R&D Steering Committee Member (2014/2020) | Universiti Putra Malaysia for Tropical Fruits Project (Putra Paradize)
Agriculture’s topic Writer | Business Century Magazine

JY Tan

Consultant

JY Tan, age 33, has consulted in the landscape planting of the Forest City Golf Course construction project.
Besides that, he is also experienced in forest measurement and landscape maintenance. Not only that, JY has participated in the research topic on health assessment for urban tree.

Experience:

Current

Forest and Conservation Scientist | Circle Place Sdn Bhd

Oct 2020 – Jul 2021

Senior Turf Supervisor | Blossom Landscape Sdn. Bhd. (Forest City Golf Resort)

Aug 2018 – Oct 2020

Senior Landscape Officer | Country Garden Pacificview Sdn. Bhd. (Forest City Landscape Department)

Education:

National Taiwan University | Master Degree of Science (Forestry and Resource Conservation)

Investment Terms

Type of Shares

Redeemable Non-Convertible Preference Shares

Offering Size

The Issuer intends to raise up to RM 3,000,000 in this fundraising exercise.

Minimum Fundraising Target

RM 1,500,000

Maximum Fundraising Target

RM 3,000,000

Subscription Price Per Share

RM 700 per share

Minimum Shares Offered

2,143 shares

Maximum Shares Offered

4,286 shares

Minimum Investment Amount

RM 3,500

Investor Eligibility

Retail, Angel, Sophisticated or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.

Closing Period

14 working days after the end of the Fundraising Period.

Subscription Procedure

An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of the Shares.

Disclaimers

The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the ISSUER, Musang Valley Agro Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following:

The financial information listed on the Deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalization table, the term sheet, and management accounts.

The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.

THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission.

Should the Investor require more information, they can do so by contacting Musang Valley Customer Service at +6011 1097 7883 or MusangValleyPlantation@gmail.com.

Disclaimer by Securities Commission

(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period

(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007

(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

Type of Share

Redeemable Non-Convertible Preference Shares (“RNCPS”)

Dividends

The Shareholders shall be entitled to the Dividend Payments annually in proportions to their RNCPS holdings, out of profits from Musang Valley Agro Sdn Bhd within 30 days working days from receipt of the audited financial account. The percentage (%) of payable dividends as per the table below:

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If the dividend payment can not be paid in a particular year, at the decision of the company and not guaranteed:

The company shall first grant the investor ex-gratia gifts including but not limited to the fruits harvested by the company in lieu to the total value of the dividend payment in which any outstanding dividend payments due for that particular year shall not be accumulated and deemed paid; OR the outstanding dividend payment shall be accumulated, carried forward and payable to the next following year and subsequently.

During the payout of the dividends, the Managing Partner of LLP will govern and ensure that payments for these dividends are adequately and transparently disclosed and made to investors of Musang Valley Agro Sdn Bhd.

Redemption

Redemption of RNCPS will take effect within 45 days from the maturity period, depending on the date of issuance of the RNCPS at the redemption price of RM700 per share.

Early Redemption

The company at its sole discretion may redeem the RNCPS with prior written notice of 6 months to RNCPS shareholders with the price per share shall be RM770 increased by 10% based on the maturity redemption price of RM700 per share. No early redemption by the Subscribers.

Liquidation Preference

In the event of winding-up, and if there is an excess of assets, the assets shall be distributed to preference shareholders then only to ordinary shareholders, after secured creditors. Preference shareholders will have the priority to obtain back the capital, which is the subscription price paid by the subscribers, from Musang Valley Agro Sdn Bhd.

Transferability

The RNCPS is not transferable or assignable by the Shareholders.

No Conversion

The RNCPS is non convertible to Ordinary Shares or any Securities of the Company

Voting Rights

Holders of these shares do not have voting rights.

Information

Additional Disclosure

This issuer is referred by a 3rd party which is Invictus Capital Sdn Bhd. There is no conflict of interest and Ata Plus is not associated with or related to the issuer and the referral party.

Documents

MVA Financial Report

Financial Report

MVA_Business Presentation Deck-Updated -2-converted (1)

Business Plan

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Presentation

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Funding Progress

119

187%

RM 2,804,200

of RM 1,500,000

Min Target

RM 1,500,000

Max Target

RM 3,000,000

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