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MyEduflix Sdn Bhd
MyEduflix is a Platform & Software-as-a-Service (P&SaaS) that eliminates setup time and cost for Education and Learning Management System (E&LMS) onboarding, especially for SME Higher Education Institutes (HEI) in Malaysia, with minimal annual subscription fee. MyEduflix further provides these SME HEIs the digital content for course delivery in tandem with their respective Diploma offerings for free thereby enabling these SME HEIs to offer more for less to their students.

MyEduflix is a Platform & Software-as-a-Service (P&SaaS) that eliminates setup time and cost for Education and Learning Management System (E&LMS) onboarding, especially for SME Higher Education Institutes (HEI) in Malaysia, with minimal annual subscription fee. MyEduflix further provides these SME HEIs the digital content for course delivery in tandem with their respective Diploma offerings for free thereby enabling these SME HEIs to offer more for less to their students.

MIN INVESTMENT
RM 105,000
MIN TARGET
RM 2,000,000
MAX TARGET
RM 3,000,000
SHARE TYPE
Ordinary Shares
SHARE PRICE
RM 24
VALUATION
RM 12,000,000
A state-of-the-art Education and Learning Management System (ELMS) that can manage their internal resource planning, academic & management tasks and at the same time provide the colleges with the capability of delivering quality Open & Distance Learning (ODL) to their students would normally be beyond the means of SME Colleges.
In December 2020, MyEduflix Sdn Bhd was established to commercialise the developed system which was deployed to a partnering College since September. The key task of MyEduflix is to now complete the MOODLE integration, develop a critical mass of academic content and market the system to other colleges on a Software/Platform as a Service (SaaS/PaaS) basis.
The company needs up to RM3 million to bring the product to market.
A Snapshot of Higher Education Institutions in Malaysia
Consists of
These HEIs offer a wide range of tertiary qualifications at affordable prices.

SETARA and MyQuest ratings deploy a comprehensive and rigorous methodology to assess an education institution’s core functions and quality criteria. They do not provide ranking but rather detailed quality assessment following visits and in-depth inspections by auditors.
Both SETARA and MyQuest ratings are used by students to make an informed decision when choosing their education path. Key points of which MOHE only allows MyQuest rating of 4 and above
Open Distance Learning (ODL)
Traditionally, HEIs deliver the courses on a face to face (F2F) basis as ODL requires a separate approval from MOHE and MQA.
HEIs are required to invest in management and academic systems, content, facilities and equipment as well as to modify the delivery of the courses for MQA approval. The process of obtaining an ODL license is resource intensive and time consuming.
Current Status of Private HEIs
The 460 private HEIs together account for a student population of 469,738 as at May 2020. However, many of these colleges house small student populations.
In fact, 300 out of the 403 colleges have less than 500 students. On average, each of these colleges, has a student population of only 169.
It can be seen that 20% of the 460 colleges cater to 80% of the 460,000 students.
Nevertheless, these colleges play a useful role within the HEIs to provide affordable education to the students and are an important part of the overall higher education system in Malaysia.


Devastation caused by the Pandemic on the HEI Sector
When MCO was implemented, the MOHE directed that all institutions will have to stop F2F teaching and MOHE had no choice but to allow all institutions to deliver their classes online, even if these HEIs did not have an ODL licence and the facilities and platforms to do so.
THE CHALLENGE
Platform Issues
1. Lack of Quality Content
Insufficient resources to digitize or support live sessions. This serious lack of content exists even in the largest universities simply because these HEIs never planned on ODL delivery of the courses.
2. Attendance & Attention Deficit
Keeping a student’s attention and underlining their understanding of content is a huge challenge.
3. Access to Study Material and Resources.
Such resources has always been within the institution’s premises. Now they must be provided to the students in an ODL manner of which failure to do so will mean that quality of education is substandard.
4. Academic Misconduct
A recent survey in May 2020 by Wiley states that 93% of instructors believe that students are more likely to cheat online than in person.
The MOHE has issued a circular to all institutions of higher learning in October 2020 to take note of this study and take appropriate measures to ensure the quality of online education is maintained.
Social Issues
Critical Risk Group – the SME HEIs
The group that was most impacted by the sudden ODL directive from MOHE are the 403 private colleges, who never carried out online classes prior to this. In order to keep going, they had to improvise and make use of whatever systems they could access to deliver their lessons. Most, if not all, resorted to systems such as Zoom, Skype, Microsoft Teams, Google Classroom.
As a result, the quality of course delivery dropped.
Internet connectivity became an issue for some students. Leading to no show for classes or dropping off halfway through the lectures.
These HEIs are likely to face closure in the near term if they do not invest in ODL soon. Meanwhile, MCO has decimated the financial condition of HEIs, especially the SME colleges, during 2020.

The Silver Lining – Moving Education into the Students’ Premises
After many false starts, it is now here to stay and the impact of the Covid pandemic has been the catalyst. A hybrid delivery system consisting of F2F and ODL is the ideal way to move forward as education can become more affordable and within the reach of the.
Huge building and facilities of the HEIs will largely be unoccupied. The education industry will be forever disrupted.
Over the next year or so, there will be a considerable shift in which the proportion of people opting online education to grow significantly. The current pandemic will force many conventional institutions to consider technology-led solutions to teach their students. Education will become more affordable as fees and living expenses will be substantially lower. More people will be drawn to study as it becomes more affordable and accessible to working adults.
MyEduflix is the perfect panacea to the problem. As a Platform as a Service (PaaS), colleges do not have to invest heavily to access our ready-made system that can be deployed within a few days. The sweetener is we provide academic contents as well. HEIs will need a short-term fix that will also endure them for the longer term and into the future.
Annual subscription fee charged to HEI;


Moving onwards, there is a huge opportunity to incorporate Machine Learning into MyEduflix. Machine Learning acts as the backbone of suggestion engines that can be incorporated to improve learning as a whole. Some of the things that we are looking at are:-

The proceeds are intended to be used mainly on company daily operation and inventory purchase. The remaining of the fund usage will be allocated to initial set up, IT Development and marketing cost.


Chief Technology Officer

Chief Executive Officer

Chief Marketing Officer
Ordinary Shares
The Issuer intends to raise up to RM 3,000,000 in this fundraising exercise.
RM 2,000,000
RM 3,000,000
RM 24 per share
83,334 shares
125,000 shares
RM 105,000
Retail, Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.
14 working days after the end of the Fundraising Period.
An Investment Agreement (with an Annexed Partnership Agreement) for the subscription of the Shares (subject to review if required / necessary).
The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the ISSUER, MyEduflix Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following :
The financial information listed on the Deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts.
The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.
THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission.
Should the Investor require more information, they can do so by contacting, MyEduflix Sdn Bhd directly at +6010-2487103 (Mr Ong Zhong-Ken, Analyst).
(i) No shares will be alotted or issued based on this document after six months from the closing of the offer period
(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007
(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
MyEduflix PLT - Pitch.pptx_
Business Plan
Myeduflix Sdn. Bhd. - AFS 2020 (1)
Financial Account
My Eduflix - info memo 2020
Info Memo
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RM 2,500,000
of RM 2,000,000
Min Target
RM 2,000,000
Max Target
RM 3,000,000
Investing in equity crowdfunding involves certain risks that include uncertainty of returns, lack of liquidity, dilution, material events and lack of control. Investments should be done as part of a diversified portfolio. ATA PLUS offers investment opportunities to investors who understands these risks in making their own investment decisions.
PLEASE READ THE FULL RISK WARNING BEFORE DECIDING TO INVEST.
This page is approved as a financial promotion by ATA PLUS Sdn. Bhd., which is authorized and regulated by the Security Commission of Malaysia. Deals that are up for investment are only offered to members of ata-plus.com on the basis of information provided by the companies concerned. ATA PLUS takes no responsibility for this information or for any recommendations or opinions made by the companies. For further information on this, please read our Term of Use.
RM 2,500,000
of RM 2,000,000
Min Target
RM 2,000,000
Max Target
RM 3,000,000
Min Investment
RM 105,000