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Pasar App
Pasar App’s mission is simple: deliver the freshness of the pasar (wet market) right to your doorstep. With over 80 merchants signed on and just under 14,000 downloads of our app, it’s time to revitalise the business!

Pasar App’s mission is simple: deliver the freshness of the pasar (wet market) right to your doorstep. With over 80 merchants signed on and just under 14,000 downloads of our app, it’s time to revitalise the business!
MIN INVESTMENT
RM 600
MIN TARGET
RM 300,000
MAX TARGET
RM 700,020
SHARE TYPE
Ordinary Shares
SHARE PRICE
RM 30
VALUATION
RM 3,000,000
Pasar App’s vision is to be the largest multi-pasar delivery platform servicing key market centres in Malaysia and neighbouring Asian countries. We strive to bring convenience for the user in purchasing fresh goods and create value for the pasar merchants that partner with us. With problems in parking, uncomfortable surroundings and time consumption, Pasar App makes it easy and convenient to purchase these fresh goods.
With just under 14,000 downloads and more than 80 merchants signed on from 7 different pasars, it is time to restart the business. We have been featured in Digital News Asia, BFM 89.9, the Star SME BIZ and Nona on TV3. Time has been taken out to relook at the business plan with a focused strategy and a focused marketing approach.
Although going to the pasars (wet markets) to buy fresh groceries is an experience; going to the pasar regularly to buy fresh groceries can be a daunting task because of:
Customers are able to go onto Pasar App and look for their favourite merchants in their closest pasars. From there, they can buy the products from multiple merchants and have it delivered by our riders to their doorstep.
For those that are unsure of the merchants in their nearest pasar, they can search the app via product listings, such as fish, chicken, vegetable etc.
In addition, there is a 'Fulfilled by Pasar' section that users can use for items not available in their specific pasar.
Using the app means:

Starting with Pasar Taman Tun Dr Ismail, Pasar App will be a multi pasar platform that facilitates easy buying of fresh groceries and assists local merchants to stay in business and expand their reach


Advertising and promotions will be focused on communicating with women (mothers/ wives/ single women) as they are the main decision makers of the household when it comes to the purchasing of groceries.
Our focus is to target the Klang Valley, as the majority of online and app based usage is located here. Based on research conducted in 2018, the number of Malaysian households is at 5.8 million. Focusing on the state of Selangor itself, which includes the Klang Valley, the number shifts to 1.5 million. That is a lot of households, one that Pasar App by itself cannot satisfy. Therefore the aim is to just focus on the 1% in the Klang Valley: 15,000 households.


Short Term
Medium Term
Long Term

The proceeds will be used for operations and staff acquisitions, marketing activities, and technology enhancement and update of the system
Operations and staff acquisitions:
Hire the right team that consists of the rider team, logistics manager and customer service team. The focus is to keep the team lean for now.
Marketing activities:
There has been minimal above the line marketing activities. The focus of the funding is to ramp it up. The strategic focus is to target women.
Enhancement and update of the system:
Although the app has been fully developed, there will be updates and tweaking for the relaunch.

Director and Co-Founder

Director

Chief Technology Officer
Ordinary Shares
The Issuer intends to raise up to RM 700,020 in this fundraising exercise.
RM 300,000
RM 700,020
RM 30 per share
10,000 shares
23,334 shares
RM 600
Angel, Sophisticated, and/or Institutional Investors, subject to the applicable investment limits prescribed under the Securities Commission’s Guidelines on Recognised Markets.`
14 working days after the end of the Fundraising Period.
A Shareholder agreement to subscribe ordinary shares and subject to review if required or necessary, the procedure may be amended by the Issuer and the ECF Platform.
The information, calculations and remarks expressed on this term sheet or on any other part of the platform are based on information provided, disclosed and presented by the Issuer, Logasia Sdn Bhd to Ata Plus Sdn Bhd, either in part or in whole. Ata Plus disclaims responsibility for the accuracy, completeness and/or validity of these information, and hence will not be held liable for any inaccurate, inappropriate or incomplete information presented on this term sheet or on any other part of the platform subject to the following :
The financial information listed on the Deal page is provided by the Issuer; which includes the financial forecasts and projections, the capitalisation table, the term sheet, and management accounts.
The financial forecasts and projections have been prepared by the Issuer based on assumptions that have not been reviewed and certified by an independent certified accountant for its reasonableness.
THE ISSUER agrees that; all information concerning the product, business and the assets of THE ISSUER that have been furnished to Ata Plus Sdn Bhd for the purpose of the equity crowdfunding campaign is true, complete, and accurate in all material respects and is not misleading or deceptive whether by inclusion or omission.
Should the Investor require more information, they can do so by contacting Logasia Sdn Bhd directly at tunku_nasruanadil@munaq.com.my.
i) No shares will be alotted or issued based on this document after six months from the closing of the offer period
(ii) This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007
(iii) This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
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RM 600
of RM 300,000
Min Target
RM 300,000
Max Target
RM 700,020
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RM 600
of RM 300,000
Min Target
RM 300,000
Max Target
RM 700,020
Min Investment
RM 600